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It's the beginning of a new week and what better way to kick off the humdrum of another Monday than with a juicy rumor? As the latest chatter goes, CNN is apparently really, really close to acquiring the social media news site Mashable for a cool $200 million, perhaps more, and could make an official announcement about the takeover as early as tomorrow.
Reuters blogger Felix Salmon was first to report CNN's interest in acquiring Mashable, claiming that a "little bird" told him at South by Southwest that it was essentially a done deal and would be announced tomorrow. More little birds have since started chirping.
Based on information obtained from "three people with knowledge of the talks," The New York Times today is reporting that the Time Warner company is in "advanced talks" with Mashable, though CNN officials have so far denied that an announcement would be made on Tuesday. Other than that, both sides have declined to comment, which suggests the two are at least talking about a takeover, even if no deal is imminent.
Media sites have been changing hands at a somewhat rapid pace in the last year or so, though it's usually AOL that does the buying. In September 2010, AOL announced it would acquire TechCrunch for $25 million, and then followed that up by buying Huffington Post for $315 million.
Image Credit: Mashable