Capcom: Digital Distribution “Absolutely” More Important than Retail Game Sales
You hear that, GameStop? Capcom thinks you’re all washed up. Maybe it’s time to let the younger, prettier, and – most of all – immaterial new generation start helping you across the street, because your time’s running short. In an interview with Rock Paper Shotgun, Capcom VP of strategic planning Christian Svensson explained why.
“Absolutely. No question in my mind. Digital distribution on PC ties directly into our strategy," Svensson replied when asked whether or not digital beats retail. “We will probably do as much digital selling as retail in the current climate,” he later added.
“To that end, on the PC side, I’ve spent the past year building up a digital distribution channel that has about twenty different partners. We’re ready on the console side, and we were the first Japanese publisher to do anything on Steam.”
Just in time, too. Our collection of game manuals was starting to get a little out of hand.