Canadian Start-up Sticks it to Google, Wins Domain Name Dispute
Going up against Google over a domain name dispute is like facing the Boston Celtics in the NBA championship. In other words, there's a good chance you're going to lose. Out of the 65 domain name disputes Google has filed to date, it has only lost twice, the most recent coming today.
The latest dispute involved Groovle.com, which Google claims is "confusingly similar" to its own trademark. The was was brought forward to the National Arbitration Forum, an international arbitration service accredited by ICANN and trusted to provide resolution services for domain name disputes around the globe. Only this time, Google's track record for winning these sort of disputes provided false hope for the search giant.
"We were stunned when Google launched the domain name dispute as we have great respect for Google and have always had a good relationship with them," said Ryan Fitzgibbon, one of the two Canadian co-founders of Groovle.com. Jacob Fuller, the other co-founder, added that "Google never had anything to fear from our web site. The arbitrators' decision that the two domain names are sufficiently different should put Google at ease and we look forward to a renewed positive relationship with Google."
We imagine Google is probably stunned too, because not one of the three person panel ruled in the search giant's favor.

Image Credit: Flickr Joe Gratz