The Business Card is Personal Again with Augmented Reality (à la Star Wars)
The Business Card is Personal Again with Augmented Reality (à la Star Wars)
Posted 07/24/2009 at 5:13pm
| by Pulkit Chandna
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Business cards have largely been untouched by all the technological advancements around them. But all that is about to change as efforts to bring business cards up to speed are underway on a war footing. James Alliban's, a London-based Flash developer, lit up the internet after he unveiled his augmented reality business card last month.
Just as he was preparing to launch a company to tap the commercial potential of his project, another similar project surfaced. Jonas Jäger, a German design student, has trotted out his own AR business card solution, which is avowedly inspired by Star Wars.
He is currently developing a frontend tool that will let users “create a presentation file for your portfolio.” The user will have to print the unique QR-code – containing the URL of their presentation – and the AR-marker on the back of their business card to breathe life into to it. He has promised to release the source code under the Creative Commons License.
Image Credit: Toxin
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FreddyB
November 30, 2009 at 8:48am
Business cards are an important promotion. The design choices can be overwhelming, but it is worth choosing carefully the right image to create a brand. Often, companies connect their web, stationary and packaging design together to create a promotional package.
Read more at Poor business cards prevent you from attracting prospects
Psychic51
July 25, 2009 at 1:05pm
The image seems like it's the result of POST-processing on the video. The image is too sharp, too defined. Remember how whispy and ethereal the image was in Star Wars. That's MUCH more realistic. How can a business card display such an image?
I'm thinking that this is some kind of viral marketing campaign.
opulent_rigs
July 25, 2009 at 3:53pm
I think you misconstrued it because Star Wars was mentioned. The card doesn't display anything. You have to
use a web cam. once the card's business end is in your web cam's crosshair, you can view the presentation
attached to the card using a Flash-based app.
Psychic51
July 25, 2009 at 6:32pm
Yea, I misunderstood. Thanks for straightening me out.
I took the video at face value and didn't bother to check into the nuts and bolts of how it's done.
Kinda misleading to say that the business card has made an advance it technology. Sounds like it takes special software that recognizes a pattern on the card along with an Internet connection to get the video. It's not a stand alone business card that you can give to just anybody.
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