UK’s Competition Commission has disapproved Project Kangaroo, a proposed Hulu-esque VOD service, which was supposed to provide video content – mostly free videos - from three of its joint owners, the BBC, ITV and Channel 4. The fear of Kangaroo’s inevitable hegemony led the Commission to veto the alliance. The Commission felt that the video-on-demand service would have resulted in the “loss of competition” between its proprietors.

The three companies expressed their disconsolation in a joint statement. “We are disappointed by the decision to prohibit this joint venture. While this is an unwelcome finding for the shareholders, the real losers from this decision are British consumers. This is a disproportionate remedy and a missed opportunity in the further development of British broadcasting,” the statement reads. Although consumers would have most certainly devoured the service, the Commission's findings appear to be reasonable.

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