BP Buys Oil Spill Search Terms
You may have noticed that you're seeing more ads for BP in your search results. It turns out that the oil company has moved into full-fledged PR panic and is now buying up various search terms relating to the oil spill in the Gulf of Mexico. It has been confirmed that BP has bought ads on Google and Yahoo thus far.
Searching for 'oil spill' will present an ad at the top of the page for BP's "Gulf of Mexico response". According to a BP spokesperson the ad buy is supposed to " assist those who are most impacted and help them find the right forms and the right people quickly and effectively." We would only point out that people will also get BP's party line on events in the Gulf, which in some cases diverge from the scientific consensus.
The search companies have not commented on how many ads BP has purchased or how much they will cost. Have you noticed the ads? Is anyone willing to believe the PR explanation?