Borders Sets Lofty Goal for New eBook Store
Borders Sets Lofty Goal for New eBook Store
Posted 07/07/2010 at 7:56am
| by Paul Lilly
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If nothing else, Borders is certainly ambitious. The company today announced the launch of its own branded eBook store powered by Kobo, and in doing so wasted no time in revealing its intention of grabbing a 17 percent share of the eBook market by July, 2011.
"The race to emerge as a retail leader within the digital category is just starting," said Mike Edwards, Chief Executive Officer for Borders, Inc. "During the past several months, we've been carefully crafting a digital strategy, one that has great content and a device-neutral philosophy backed by the Borders brand as its cornerstones. We believe we are very well positioned to come out strong and to ultimately claim about a 17 percent eBook market share by this time next year."
Getting off to a good store, Borders' eBook store kicks things off with 1.5 million titles, thousands of which are free, and available in a bunch of different formats, including ePub, mobile, and PDF. And to make sure as many people as possible have access to the store, Borders also launched eBook reader apps on the BlackBerry Curve, Tour 9630, and Bold, as well as the Android platform.
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violian
July 07, 2010 at 10:32am
Didn't the CEO of Borders just resigned last year because he saw no hope of reviving the struggling chain?
Shadai
July 07, 2010 at 8:43am
Ahh, more choices as to buy books for my nook. You kindle owners need not apply. I love having multiple sites to check for ebooks to find the best price. Cause I'm not paying over 10 bucks for an ebook.
milkboy33
July 07, 2010 at 1:20pm
What other sites do you use to check for ebooks other than b&n and now borders?
Shadai
July 07, 2010 at 9:25pm
The ereader site is good, at www.ereader.com books are pretty close to normal price but you earn what you pay into it as "credit" that makes buying multiple books cheaper. www.fictionwise.com is about the same as the ereader site. www.ebooks.com also sometimes has good deals, and of course there is b&n.com and now borders.com. Mainly I buy from B&N and ereader.com but I do look at the others in hopes of finding a sale or better price. In all, its nice to have choice (down with Apple and Amazon and their "you can only buy from us!" models!). Really, just run a bing search (or google, whatever) for ebooks and a ton of sites pop up. As long as the ebook is in one of the formats the Nook supports (and it supports a bunch including all of the popular ones) you are good to go.
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