Borders Expected to Sell Up To 10 Different E-Readers in Stores

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MleB

Kobo might be the cheapest of the 'bookstore-supplied' eReaders, but if they really want to encourage people to migrate to it (and others) the product needs to be priced as a loss leader - say, around $50. Retailers may lose money on the original purchase, but with the goal that it'll better encourage users to buy their virtual books. It would also encourage potential users to fear less the fragility of these devices.

Or, if you will, if the Kobo is priced at $149, that should include a $100 credit to the virtual bookstore - and not just include 'free' classics in the device.

$149 remains too much for a product that remains a techie gimmick, attempting to replicate a product that needs no replacement.  

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