B&N Delays Nook Store Shipments to Fullfil Online Preorder Demand
B&N Delays Nook Store Shipments to Fullfil Online Preorder Demand
Posted 11/30/2009 at 5:30am
| by Paul Lilly
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Barnes & Noble's shortage of Nook e-book readers may be more serious than initially thought, and that could mean bad news for customers hoping to purchase a Nook in-store in time anytime soon. In order to deliver preordered devices to consumers before the holidays, the company on Sunday said it will delay shipments of its Nook e-reader to stores.
"We expect to have them in our highest-volume stores on December 7th and in a very limited number," Barnes & Noble spokeswoman Mary Ellen Keating said, according to Reuters.
Barnes & Noble originally hoped to have a limited number of Nooks in some of its stores by November 30, but that no longer appears likely to happen. High demand caused the company to sell out of its newly launched e-reader earlier in the month, a situation some analysts say may end up helping sales of Amazon's Kindle.
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