If you’re in the market for a luxury car in the next few years, they might try to upsell you an Atom-based “infotainment” system. BMW and Mercedes-Benz expect to get the units in cars sometime in 2012. Mercedes-Benz will make the systems available to buyers of its S-Class and C-Class vehicles. BMW will have them in the 7-series.

Intel’s Paul Otellini said these would be just the first of many in-vehicle entertainment systems based on the Atom platform. It’s possible this is the beginning of a trend. Maybe these carputers won’t be relegated to luxury models for long. This is yet another creative use for the Atom chip, but will anyone be interested?