Black Friday: Online Shoppers Increase Spending from Last Year



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A 1% increase isn't statistically significant because it's well within the margin of error for any study of this sort.

It would be more correct to say that there isn't a statistically significant difference between this years sales and last years.



I'm not sure how exactly comScore calculates the sales totals, but according to their numbers, online shoppers spent $534 million on Black Friday this year, compared to $531 million last year. But the underlying point is that many expected sagging sales numbers due to the economy, and that didn't happen.

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