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Microsoft and Facebook are now friends in the search game, as the two companies on Wednesday announced a partnership that will integrate the popular social network into Bing's search results. It's not a full-on gut punch to Google, but perhaps a solid sock to the arm.
"When you search for something on Bing or in Web results on Facebook (powered by Bing), you'll be able to see your friends' faces next to the webpages they've liked," Facebook stated in a blog post. "So, you can lean on friends to figure out the best websites for your search."
The collaboration also purports to improve people search results on Bing so that it's easier to find old friends or hook up with new ones. When you type in a search query, Bing tracks down and provides the results most relevant to you based on your Facebook connections. Type the name of someone, for example, and you can click to add them as a Friend or send them a message if they're already in your Facebook clan.
On the privacy front, Microsoft says "you will only see Facebook users who have enabled 'public search' in their Facebook profiles."