Bezos: Color Kindle "still a long way out"
Bezos: Color Kindle "still a long way out"
Posted 05/25/2010 at 3:03pm
| by Ryan Whitwam
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Any hope for the release of a magical new version of the Amazon Kindle with a color screen was effectively destroyed today by Amazon chief Jeff Bezos. At a shareholder meeting in Seattle Bezos said that adding color to the Kindle's eInk screen was a difficult technical challenge. While he claimed to have seen some things in the lab, he was quick to point out they were not ready for wide scale use. According to Bezos, a color Kindle isn't coming anytime soon.
This is interesting for a number of reasons. First, Amazon doesn't seem to be showing any signs of worry in the wake of the iPad launch. Bezos often talks about selling millions of Kindles. Another thing the CEO's statements tell us is that Amazon is committed to sticking to eInk technology. If they intended to make an LCD eReader, it wouldn't matter how far along eInk technology was. Clearly, they feel the amazing battery life offered by the Kindle is their edge.
Amazon has taken steps to get their ebook platform on multiple devices, including the iPad. It could be they're just not that concerned with selling the Kindle hardware. Come to think of it, how long has it been since they tried to push a new version of the hardware on us? Would you be tempted by a color Kindle? Or is color best kept on tablets and computers?
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RtDK
May 26, 2010 at 8:25am
Leave my Kindle alone! It's perfect the way it is! I *like* my one-month battery life and free 3G. It doesn't need to be any more complicated than it now is.
Keith E. Whisman
May 25, 2010 at 9:44pm
I for one was actually excited by the possibilities that a color Kindle could bring like being able to read Hustler Magazine in full color as a digital edition for one. Thanks alot Amazon, I have to keep going to the local 7-11 to get my Hustler magazines in boring paper form. Asshole.
BobbyPhoenix
May 25, 2010 at 4:09pm
Every time I look at a kindle I think of the original game boy. Puke green ugly color.
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