Best Buy Pricing Shenanigans Draw Heavy Criticism

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nealtse

People need to educate themselves on marketing buzzwords that are actually meaningless if not outright misleading.

All Natrual
As Advertised

America's #1 Brand/America's Favorite

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Phyzicistblue

How is that deceptive?  "As Advertised" means its in the advert, on tv, or on the radio.  "On Sale" means its on sale.  I used to work at a Best Buy and one of the things you have to do is go around after a new advert comes out and make sure everything in the ad has an "As Advertised" sign on it.  Maybe if the Consumerist wanted to complain that the products in the advert arent always on sale, then maybe they would have something, but complaining that the sign says what it actually means?  Clearly they just want to make some headlines and get some viewers.

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Atomike

Personally, I'm very happy that Best Buy is around.

It gives me a place to go look at hardware - pick it up and see what I like.... before I actually buy it on Newegg for much less.

Also, without Best Buy, the writers of Chuck would have to mock some other less-mockworthy chain. 

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lunchbox73

I still feel guilty about running to BB to buy my ZuneHD when I didn't feel like waiting for one to get shipped to me by Newegg or Microsoft.

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Victek

How does Best Buy stay in business?  I live close to a Frys electronics store and they consistently kill Best Buy on both price and selection.  I only go to Best Buy as a last resort, when I'm out of town and need parts for customers.  Apart from the pricing game du jour Best Buy is pretty consistently more expensive.  You just have to know that going in.

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DasHellMutt

Those of us not in the west coast unfortunately don't have Fry's. I wish we did. When CompUSA and Circuit City closed up shop, Best Buy's prices went through the roof.

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Five Rabbits

They have way more locations.  There are 3 Fry's stores in my city and probably 40 or more bestbuys.  Also Best Buy much better name recognition than Fry's.  Unfortunately it shows why it pays to dump money into marketing rather than quality/lower prices.

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Five Rabbits

Sounds like buisness as usual for the increasingly inacurately named 'Best Buy'.  When I was looking at laptops I saw a nice ASUS machine on sale.  I was ready to buy it, but decided to do a bit of research on it first.  I learned ASUS's generous 3 year parts & labor 1-year accidental manufucaturer warranty was replaced by 1 year of Best Buy's geek squad support.  Needless to say I was glad I did the research, and instead bought a nice ASUS off newegg.

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lostcause64

I noticed that very practice on the Netgear wndr3700 in BB almost 2 weeks ago. I was looking a keyboards and checking prices on the router and they had the 3700 priced at $159.99 with the "As Advertised" sign on it. The problem was, I had already looked at their flyer for the week and it wasn't in there. Worse, Walmart and Newegg both had it for $149.99, though they were quick to offer a price match when I called them on it. I could easily see someone less prepared thinking they were getting a good deal at the higher price with that kind of signage.

John

Have you ever wondered why intelligence can normally be found in an individual, but runs screaming in terror from a group? Though, there are exceptions...

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routine

I don't get it... where's the deception?

If Best Buy wants to sell a laptop for $20 more than a competitor, shouldn't they be allowed to? Why does anyone think this is wrong?

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riopato

Compusa and circuit city are no longer brick and mortar stores. Anyone remember Computer City? What other chains can compete with Best Buy? J&R and Datavision? Talk about companies who jack up prices.

Ever since those companies becames online only, Best Buy hasn't been it's namesake for awhile.

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jbwhite99

There are a handful of CompUSA stores - in Texas, Florida, NC, and Illinois.  But they are really rebranded Tiger Direct outlet stores (Texas and some Fla stores used to be CompUSA).  But your point is valid - there is no national competition for Best Buy.

 

HH Gregg is growing well in the South (from 0 to 5 stores in the Raleigh-Durham area, but we used to have the #1 Circuit City in the Chain).  Circuit City.com is also owned by Tiger Direct's parent company - Systemax.

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Paul_Lilly

I should have been more clear here, but what the Consumerist/Donald are alleging is that Best Buy is jacking up its own pricing, temporarily, and marketing them as a deal ("As Advertised").

-Paul Lilly

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riopato

doesn't mean anything. It does mean that they are selling an item for the advertised price. It doesn't say discount or save $xx.

This has been going on since the first market ever existed and the phrase "idiot tax" fits this situation. Jacking up prices are so common place most people don't even realize it. Is a 16 .oz bottle of water actually worth $2? As maximumpc readers, we all know how to do a little research when it comes to picking out parts for our builds while keeping our budget reasonable. It doesn't take an economist to figure out what the msrp of a product should cost. Do you walk into a used car lot and assume the prices are book value? No! you look it up! Living in nyc, it's a natural thing to not not buy anything on 5th avenue since walking 1 block over will be "cheaper".

Best Buy isn't fooling anyone except the fools. They are just continuing the status quo. Cavet Emptor!

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