Best Buy Prepares for the Physical Media Apocalypse
Technology purists may still swear by the ubiquitous DVD. It is probably a sense of nostalgia that usually deludes them when a much loved technology draws perilously close to the brink. But the writing surely has to be on the wall for the DVD if one of its biggest backers and beneficiaries is busy bracing for its demise.
Best Buy has announced a new deal with Sonic Solutions. It will use the latter's Roxio CinemaNow service to stream DVD titles to a wide range of internet-enabled devices, inlcluding Blu-ray players, TVs, PCs, smartphones, and personal media players. Users will be able to enjoy their favorite movies on a host of devices after they purchase them on DVD: pay once and watch on any device.
“All these guys — Best Buy, Blockbuster and Netflix — realize is that the era of the boxed DVD is about to end,” Creative Stratigies' president Tim Bajarin told the New York Times. The service is set to debut early next year.

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atomaweapon
November 04, 2009 at 3:26pm
WTF - why do companies keep saying that. I haven't downloaded a game, movie, or tv show I don't think ever. I have a ps3 and a pc and haven't purchased a "2.99 rights managed tv show" or movie or music EVER. I still want to purchase box copies of games, dvds and music.
Occasionally if a mp3 cd is significantly cheaper than its cd counterpart, I'll buy that album of mp3s off amazon. But I don't see myself having a hard drive a movies worth hundreds of dollars just sitting their waiting to get crashed, lost, deleted or something. If I have a cd in a box I know it isn't going anywhere.
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LVmonkey
November 15, 2009 at 4:24pm
what do you think they would gain by pushing physical media into extinction?
Wanna watch a movie? well if you buy a physical copy they can only hit you once for the price of the media. If you do not own the media they can hit you each time you want to view it. They also have the ability to change the price on percieved demand of the movie you want to watch.
Nothing really new to see here.
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mls067
November 03, 2009 at 5:08pm
They better makes some sweet deals with ISP's that are putting caps on everyones accounts if they think this will take off!
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dc10ten
November 03, 2009 at 3:39pm
our country doesn't have the infrastructure to handle everybody's needs.
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lien_meat
November 03, 2009 at 1:52pm
Now lets see the same thing with tv and music please....
### I'm an idiot, and I approve this message ###
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nekollx
November 03, 2009 at 1:44pm
You mean i get to OWN the products i buy, not just rent their content? What bizare, crazyworld is this?
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