Best Buy Launches CinemaNow Online Video Service

Posted 05/19/2010 at 6:43am | by Paul Lilly

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Best Buy on Tuesday said it is launching its new digital video service called CinemaNow, which will give movie watchers same-day instant access to new release movies and TV shows.

"With the introduction of CinemaNow, Best Buy continues our commitment to evolve with our customers as their demand for digital entertainment grows," said Chris Homeister, senior vice president of entertainment for Best Buy. "The convenience, selection and flexibility of the CinemaNow service offers customers more freedom in the way they choose to consume entertainment from Best Buy. This service, which complements our existing suite of digital entertainment brands, will be available to customers in their homes and on-the-go through a broad array of devices and will be brought to life in store with the help of our Blue Shirts and Geek Squad Agents."

At least initially, the service will be made available through select connected Blu-ray players and HDTVs, as well as on most PCs through CinemaNow's online portal, www.cinemanow.com, Best Buy said. Starting this month, the service will extend to all new connected Blu-ray players and home theater systems from LG, and will launch on several other devices from different manufacturers later this year.