Ballmer Downplays Windows 7's Role in Increasing PC Sales

Posted 10/09/2009 at 1:16pm | by Paul Lilly

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We can't imagine anticipation running any higher for the imminent release of Windows 7 than it already is -- anyone hosting or attending a launch party? -- and rightfully so, given that the OS seemingly combines the best of XP and Vista while getting rid of most of the negatives. However, don't expect Windows 7 to save a struggling PC market from sluggish sales.

So says Steve Ballmer, who during a news conference in Munic, Germany, downplayed the role of Windows 7 in any PC sales increase that may follow.

"There will be a surge of PCs but it will probably not be huge," Ballmer told the audience, according to Reuters. Ballmer also went on to suggest that the ailing tech sector would take some time to rebound into old form.

Ballmer could be playing the karma card, as he seems intent on tempering expectations for Windows 7, while at the same time he and Microsoft's marketing gurus have entered a massive campaign to promote the upcoming OS. Amid all the hoopla, Microsoft even offered a 90-day trial of Windows 7 to enterprise users in an attempt to entice them into upgrading.

Then again, who knows what goes on in Ballmer's head - see here.

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