AT&T, Best Buy Among "Most Hated Companies in America"
Would you rank DirecTV as one of the least liked companies in the country? What about Charter Communications? AT&T? The Atlantic did, as well as a dozen other businesses in its list of "The 15 Most Hated Companies in America."
The list, in order, includes Bank of America, AT&T, Dell, Citigroup, Best Buy, Toyota, Nokia, American Airlines, Dish Network, Charter Communications, DirecTV, Johnson & Johnson, McDonald's, United Airlines, and BP.
The Atlantic claims there's more than an objective analysis going on here, with its rankings based on six different criteria:
- Employee opinions
- Return to shareholders
- Customer surveys
- Brand valuation
- Press coverage
- Public opinion
Several of those look subjective to us, but whatever, it's their story and they can tell it how they like. The Atlantic details why each company made the list; for AT&T, poor 3G service played a big role, while Best Buy was dinged based on recent surveys and poor performance on Wall Street.

Agree with their rankings? Which companies would you add or remove from the list? Hit the jump and sound off!
Comments
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violian
January 07, 2011 at 11:27am
Actually, there should be 16 on the list: The Atlantic being the 16th.
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ShyLinuxGuy
January 07, 2011 at 11:17am
Basically *all* cell phone carriers should be the most hated companies in America. Personally, I hate them more than the money-hungry oil companies (which aren't all to blame for high gas prices; you can thank our OPEC countries too)--BUT, unless you want to go the pay-as-you-go route (and who wants to do that), a cell phone bill averages $50-75 on the LOW end. And then they want to charge you an early termination fee that is VERY prohibitive--like $300 or $500. My sister went through Verizon, and her phone became stolen. She placed an order for a new phone, and they claimed they never received the order. My sister got the runaround, and finally decided to cancel due to POOR SERVICE. They had the audacity to send her a bill for $300 for an early termination fee. I am a strong believer, contract or not, that a consumer should have the right to cancel future purchases of products or services if he/she becomes dissatisfied with either the product or service, without being penalized. Which is why I do not have a cell phone plan! Cell phone contracts and ETFs would be like if Costco decided to make you pay a montly fee of $200 per month for membership rights for ONE YEAR. Let's just say Sam's Club had better deals and you want to switch. You can't, unless you wanted to pay a $1000 ETF!
Dell--I've been there, done that. Had bought an Inspiron 1525 my sophomore year. Towards the end of my junior year (last year), it had that infamous Nvidia chip problem where the laptop would lose video.
Comcast--*ALWAYS* have heard negative comments about Comcast.
Best Buy--Well, I avoid the "helpful" customer service people trying to help you make a purchase BECAUSE THEY KNOW NOTHING. I go in to get a spindle of DVD-RWs, and they act like I'm in the showroom looking to buy a Mercedes. So, I firmly say, I need no assistance, get my goods, pay, and promptly exit.
McDonalds--Obvious. Squished dollar-menu hamburgers, very salty fries. Restrooms that smell of urine. Sticky tables (though who sits inside and has a meal in a McDonald's???)
Toyota--seems popular here in W. Washington. My mom had a 2001 Avalon that was good until it gave her many problems, particularly with the transmission, within the third year since it has been bought new. We've been Honda buyers since then. I have a 2003 Acura RSX that has given me NO problems, and my mom seems pretty happy with her 2006 Accord. My dad is a Ford guy, though (2004 Ford F-150...).
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bling581
January 07, 2011 at 10:57am
Not surprising at all. I've learned the hard way that AT&T sucks. Lucky for me I don't shop at Best Buy most of the time but I've heard many stories from burned customers.
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mls067
January 07, 2011 at 10:56am
I have to agree on comcast not making it. My mother-inlaw works there (she has for 25 years, before comcast bought out the local comapny) and she cannot believe how bad they treat customers. They actually force her to treat customers bad and if she wasn't so close to retirement she would have left as soon as they took over.
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someuid
January 07, 2011 at 8:55am
From the header of the article:
Douglas A. McIntyre, Michael B. Sauter, and Ashley C. Allen are editors of 24/7 Wall St., a Delaware-based financial news and opinion operation that produces content for sites including MarketWatch, DailyFinance, Yahoo! Finance, and TheStreet.com.
This is an opinion piece of 3 people. Take this with a huge ancient seabed of salt.
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Slugbait
January 07, 2011 at 3:25pm
Three of the six criteria got Comcast way off the hook:
a) return to shareholders; continously increasing charges and fees with their legal monopoly, recently forcing the rentals of descramblers for extended-basic customers, and premium-tier channels like NFL Network, allows them to handsomely reward their shareholders
b) brand valuation; not only are they extremely well-known, they are about to swallow NBC-Universal
c) press coverage; with enough cash to purchase NBC-Universal, they certainly have enough cash for both "convincing" the FCC to approve the purchase, and for their PR department to continously push their "we are too wonderful to ignore" message
I would disagree that these three criteria should have been included in a "most-hated" list. Shareholders only hate if they are stupid enough not to sell, and the vast majority are not Comcast shareholders; brand valuation only a paper-trail of what they are worth, and potential worth, and nobody but Wall Street analysts cares about that; and anybody can manipulate the press...for example, how many times have major news companies "ran" with a story somebody read off the Internet, and went "Whoops! Sorry 'bout that, our bad..."
If the Atlantic stuck with Customer Surveys, Public Opinion, and the number of Google hits returned when searching "[company name] SUCKS!", then Comcast would have taken top honors on this list.
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