Asustek Boosts Notebook Shipments, Has Dell and Lenovo in Its Sights
Posted 10/09/08 at 10:16:46 AM | by Paul Lilly
Riding the success of its Eee PC series, Asus has big expectations for competing in the notebook segment, and that includes trying to whiz by both Dell and Lenevo.
Asus will look to ship 50,000 units of its Eee PC S101 this month, which would translate into about $35 million towards the company's revenues. Those numbers could jump even higher as Asus gears up to launch the same model in Europe and Japan later this month.
Fanning the fire, Asus will launch a pair of Linux-bases S101s in the coming weeks, with the 32GB version commanding $700 and the 64GB model bringing in between $800 and $900. All together, Asus thinks it will ship anywhere from 200,000 to 300,000 S101s by year's end.
Other plans include two more Eee PC models positioned between the S101 and 1000 series, and if un-named sources turn out to be correct, Asus will soon announce plans to outsource Eee PC production to Foxconn and another as-yet unknown electronic manufacturing service.
It all adds up to fierce competition in the notebook segment, in which Asus president Jerry Shen had no bones about admitting his company's goals are to surpass Dell in the China market and Lenovo in the worldwide market by the end of 2009.









