Asus Runs with the Big Dogs, Joins Top 5 PC Makers Club

Posted 07/15/2010 at 5:18am | by Paul Lilly

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Someone at Asus deserves a raise. We're talking about whoever it was that convinced the company it was a good idea to put so much time and energy into the netbook market, because that strategy has paid off in a big way. For the first time ever, Asus has positioned itself as one of the top 5 PC makers in the world, and it's mostly due to Eee PC sales.

According to market research firm IDC, Asus shipped 4.3 million PCs in the second quarter of 2010, claiming 5.3 percent of the market. That also represents an 84 percent growth rate for the quarter, putting the company shoulder-to-shoulder with Toshiba for the fifth spot.

"It's remarkable, particularly for people who haven't seen the Asus name around," said Loren Loverde, head of IDC's Quarterly Worldwide PC Tracker. "Toshiba is a long-time venerable PC player. Asus is a relative newcomer. But they have been shipping pretty significant volumes (of PCs), more substantially outside the U.S., but pretty significantly in most markets."

Hewlett-Packard still leads the pack with 18.1 percent of the market, trailed by Dell, Acer, and Lenovo, in that order.