Asus and Garmin to Split in January 2011
Asus and Garmin to Split in January 2011
Posted 10/22/2010 at 7:05am
| by Paul Lilly
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As far as Asus is concerned, Neil Sedaka was full of crap when he said Breaking Up Is Hard to Do and has made the decision to end its short-lived Garmin-Asus business arrangement. When the contract with Garmin expires in January 2011, Asus will split the partnership and resume selling its own branded handsets.
Like any good break-up, the two will attempt to remain friends and collaborate on navigation software development, but that will be the extent of their dealings. With the partnership dissolved, Garmin will be free to distribute its navigation solutions to other handset makers, which could include Sony and LG, two companies Garmin previously worked with.
As for Asus, the company can get away from churning out LBS (location based service) and GPS specialty handsets.
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