ARM Has the Upper Hand in Price Against AMD and Intel
Intel and AMD know a thing or three about processors, and between the two, there's barely any room left over in the desktop market for competing players. In the mobile handset and tablet sectors, however, both chip giants play second fiddle to ARM, which rules the mobile roost with low power processors. The reason for this is simple: ARM processors are cheaper.
Notebook makers in Taiwan tell DigiTimes that Intel and AMD can't compete in price with ARM for processing solutions for tablets and smartphones, and that's all there is to it. That could change, as both x86 chip makers are turning their attention to the mobile market.
Intel's looking to make a move with its Medfield line and will also launch Atom processors with power consumption rated below 10W later this year. AMD, meanwhile, will eventually unveil Hondo, an accelerated processing unit (APU) with a power consumption of less than 5W. If both chip makers can come out swinging with comparable prices, things could get very interesting in the mobile space.