Are We Headed for a GPU Price War?
PrintDIY builders have it good these days, especially gamers. Never before has the return on your gaming dollar been so high, where budget and mid-range videocards come capable of cranking out respectable framerates without dropping the visual quality settings down to a blocky mess. Could things get even better?
It's too early to tell, but citing un-named sources from graphics cards players, Digitimes says AMD's profits from its GPU segment is set to drop in the third quarter as Nvidia cranks up the competition.
In addition to its high-end Fermi parts, Nvidia recently launched its GeForce GTX 460 videocard, a $200 GPU we described as "a relatively affordable videocard that delivers great performance with a 1080p display" in our recent preview (see here). And Nvidia isn't finished putting on the competitive pressure. The graphics chip maker is readying its GeForce GTS 455 and 450 GPUs for an August launch, followed by an entry-level GF100 GPU in September.
Meanwhile, AMD is also prepping more DX11 parts, but doesn't have any plans to launch new cards in the third quarter. While it's all speculation at this point, we wouldn't be surprised if price cuts were forthcoming, hence why Digitimes' sources feel AMD's 3Q GPU profits are about to take a downward slide.
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zepontiff
July 20, 2010 at 1:03pm
Cheap cards can run games because no developers have the stones to create games that can't be whored out to the console. We all suffer in the end and get crap games. Its only going to get worse as Sony and MS expect the current gen to last them another 3-4 years.
Nycromes
July 21, 2010 at 4:05am
If you think eye candy makes a great game then you are sadly mistaken, eventually that little novelty wears off and the game's story, combat system, ai, etc all need to be good to make a game great. Graphics are nice, but I'm not going to buy a game simply because it's character models look amazing. I want a great storyline and/or some fun combat, preferably and.
Biceps
July 20, 2010 at 4:51pm
You can play new games without tossing down tons of mula for a new video card every 6 months. And if you REALLY have money burning a hole in your pocket, Crysis will still tear up most cards, period. There are always games like Metro 2033 if you just simply *need* eye candy.
Biceps
July 20, 2010 at 10:23am
AMD lost 43 million $ last quarter... it would be hard for their profits to be any smaller. Perhaps you meant margins?
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