Arctic Planning To Sue AMD Over “Fusion” Branding

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dethduck

Reminds me of when Microsoft tried to copyright 'windows'.

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krash3x

nintendo needs to sue them both. Metroid Fusion? Can you copyright a natural occurrence?

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yu119995

Oh fuck off Arctic you never was. Maybe you can trademark those two words and come after me ya douchebags.

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Archtard

Trademarking/copy writing idividual words is absurd, unless the word was actually invented by the company. It seems that companies are spending more time sueing other companies to boost revenue than actually developing new products that people want. Welcome to the twenty-first century...where we steal and block inovation instead of creating.

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Supall

A better question is "why now?" APUs have been out for the past year and AMD has been mentioning these Fusion processors for years.

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Deanjo

"AMD doesn’t use “Fusion” as a brand name on anything other than internal documents,"

I beg to differ, AMD's use of "Fusion" extends well beyond that. Heck the even used it for some software and internal documents rarely have a logo for the product but you can find Fusion logos all over the place.

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CaptainFabulous

Careful Ford, Arctic might come after you next.

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Caboose

I was just going to say that. I drive a Fusion, and Ford just unveiled the 3rd generation Fusion not too long ago.

Oh no! Someone might confuse the car with an Arctic (Cooling) Product!!

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austin43

The discoverers of nuclear fusion should sue both of them... lol

EDIT

OH! and don't forget to sue V8 for their tasty fusion drinks!

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warptek2010

Don't forget the pioneers of jazz/rock fusion too... Man those cats were cool.

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Shadow Death

AMD has been using the word "Fusion" for quite some time now. It's funny Arctic just now decided it's a good idea to sue. I guess when you're not the top dog on the cooling market anymore it's easier to sue than fix your own problems.

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