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Steve Jobs has submitted one of the most devious patents of all time: operating system advertising. That’s right, according to the patent, Jobs wants you looking at ads embedded right into your operating system.
To take it one-step further, the patent attorneys who filed the application did their due diligence making sure every aspect and use of the "innovation" was outlined in detail. This passage sheds a little light on just how invasive and annoying this could be:
“The operating system is configured to present one or more of the advertisements to users of the computer device. In some implementations, the operating system can disable one or more functions during the presentation of the advertisements and then enable the function(s) in response to the advertisements ending. That is, the operating system can disable some aspect of its operation to prompt the operator to pay attention to the advertisement.”
Not only are they going to put ads in front of your face, they are going to do everything in their power to make you pay attention to them. This basically says they would go as far as crippling the device while the ad is displaying. Further, in the application they talk about measures to verify user presence, such as user confirmations throughout the ad.
The application makes careful notation not to distinguish its platform so that this technology could be used on any device, i.e. “portable and desktop computers, servers, electronics, media players, game devices, mobile phones, wireless devices, email devices, personal digital assistants (PDAs), embedded devices, televisions, set top boxes, etc” per the filing.
Would Apple be foolish enough to implement this?
Comments are closed on this article
Aarondsouzaa
December 16, 2011 at 12:55am
Hats off to steve jobs eventhough he is no more.... He is my inspiration where I am getting lag in throughout my life..
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Aarondsouzaa
December 16, 2011 at 12:51am
Hats off to Steve jobs he is my inspiration in every moment where i get lag in my carrer and decision....
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irena
May 11, 2011 at 4:35am
what i found interesting isnt so much the idea of the advertising supported hardware model since that has been tried before with the PeoplePC that was given away in the 90s with the same caveats as the patent application provided for.Irena @ web hosting reviews - ecommerce hosting
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taby
October 23, 2010 at 10:39am
I think that a good easy saver program should be included in this existing program and then this should be easy to understand for any people who want to know more about this kind of programs .
ArlinePortia
June 30, 2010 at 7:10am
This could be by far the most annoying form of advertising not to mention that is too invasive. No one can use a PC without an operating system and it seems outrageous to be forced to watch ads for ez saver without any chance to hide them.
Khaled
October 26, 2009 at 2:35pm
Companies make patents all the time, what's the big deal?
Didn't Microsoft plan on something similar in the late 90s?
evanwalls
October 26, 2009 at 7:37am
I sure hope apple gets this patent because since I have nothing from Apple and no plans whatsoever to have any thing from Apple (unless it was a mac mini to run Amiga OS), and have also repeatedly argued with everyone I know not to get Apple stuff, I bear no possible burden of this total B*&LS*!t as long as Apple gets the patent so no one else can do this... Simply put my hope is that Apple gets the patent so that no one else can do it - cuz then I don't have to worry bout this B.S.
r3dd4wg
October 26, 2009 at 6:44am
If this is implemented in any operating system by any vendor and it cripples my business computer while it is performing a mission-critical function for my business, that O/S vendor will be sued for damages PERIOD.
JCBarry
October 26, 2009 at 7:21am
And you would lose. You agreed to the terms of use and since you read them you would know you were subject to the ads and whatever crippling that ensues.
I'm not saying you wouldn't have cause for complaint, but you wouldn't win such a battle.
Jay Barry
MaxPC Profile | Jason Barry
pueblonative
May 12, 2010 at 4:22pm
Yeah, cause it's not like Apple would slip that thing in AFTER you installed it or anything.
haqattaq
October 25, 2009 at 6:07pm
it's for Apple TV or when people use their 42 inch iMac for home media streaming purposes.
gendoikari1
October 27, 2009 at 5:09pm
iMacs would probably only be 42in when every other computer monitor is at 100in. Then, Apple will say that they perfected it and the fanboys/gullible types will happily fork over the required hundred-billion Altairian Dollars.
nekollx
October 25, 2009 at 3:06pm
*aims at foot*
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TheFreeman
October 25, 2009 at 8:52am
I think this is the worst idea ever. As a desktop neat-freak I fight for EVERY SINGLE pixel on my display, i HATE browser toolbars and I cannot stand icons on my desktop. I even have the micro navigation buttons theme for firefox. I would be so mad if all of that space that I fought so hard to conserve is overrun by ads.
I cannot imagine that Microsoft of Apple would ever implement this. I fear that doing so would completely destroy their popularity and eventually everyone would get away from it. I can picture a world where Microsoft and Apple both try to implement this idea, everyone would get mad, switch to Linux, then both Apple and Microsoft would die out.
Something like this would be like committing business suicide.
Although I could see them handing out ad-ridden free versions of their OS's. But if I shell out my money for an operating system I expect there to be no ads in it and I expect it to run to its full potential. Using system resources to run ads is criminal!
TheFreeman
October 25, 2009 at 8:52am
I think this is the worst idea ever. As a desktop neat-freak I fight for EVERY SINGLE pixel on my display, i HATE browser toolbars and I cannot stand icons on my desktop. I even have the micro navigation buttons theme for firefox. I would be so mad if all of that space that I fought so hard to conserve is overrun by ads.
I cannot imagine that Microsoft of Apple would ever implement this. I fear that doing so would completely destroy their popularity and eventually everyone would get away from it. I can picture a world where Microsoft and Apple both try to implement this idea, everyone would get mad, switch to Linux, then both Apple and Microsoft would die out.
Something like this would be like committing business suicide.
Although I could see them handing out ad-ridden free versions of their OS's. But if I shell out my money for an operating system I expect there to be no ads in it and I expect it to run to its full potential. Using system resources to run ads is criminal!
TheFreeman
October 25, 2009 at 8:52am
I think this is the worst idea ever. As a desktop neat-freak I fight for EVERY SINGLE pixel on my display, i HATE browser toolbars and I cannot stand icons on my desktop. I even have the micro navigation buttons theme for firefox. I would be so mad if all of that space that I fought so hard to conserve is overrun by ads.
I cannot imagine that Microsoft of Apple would ever implement this. I fear that doing so would completely destroy their popularity and eventually everyone would get away from it. I can picture a world where Microsoft and Apple both try to implement this idea, everyone would get mad, switch to Linux, then both Apple and Microsoft would die out.
Something like this would be like committing business suicide.
Although I could see them handing out ad-ridden free versions of their OS's. But if I shell out my money for an operating system I expect there to be no ads in it and I expect it to run to its full potential. Using system resources to run ads is criminal!
TheFreeman
October 25, 2009 at 8:52am
I think this is the worst idea ever. As a desktop neat-freak I fight for EVERY SINGLE pixel on my display, i HATE browser toolbars and I cannot stand icons on my desktop. I even have the micro navigation buttons theme for firefox. I would be so mad if all of that space that I fought so hard to conserve is overrun by ads.
I cannot imagine that Microsoft of Apple would ever implement this. I fear that doing so would completely destroy their popularity and eventually everyone would get away from it. I can picture a world where Microsoft and Apple both try to implement this idea, everyone would get mad, switch to Linux, then both Apple and Microsoft would die out.
Something like this would be like committing business suicide.
Although I could see them handing out ad-ridden free versions of their OS's. But if I shell out my money for an operating system I expect there to be no ads in it and I expect it to run to its full potential. Using system resources to run ads is criminal!
TheFreeman
October 25, 2009 at 8:52am
I think this is the worst idea ever. As a desktop neat-freak I fight for EVERY SINGLE pixel on my display, i HATE browser toolbars and I cannot stand icons on my desktop. I even have the micro navigation buttons theme for firefox. I would be so mad if all of that space that I fought so hard to conserve is overrun by ads.
I cannot imagine that Microsoft of Apple would ever implement this. I fear that doing so would completely destroy their popularity and eventually everyone would get away from it. I can picture a world where Microsoft and Apple both try to implement this idea, everyone would get mad, switch to Linux, then both Apple and Microsoft would die out.
Something like this would be like committing business suicide.
Although I could see them handing out ad-ridden free versions of their OS's. But if I shell out my money for an operating system I expect there to be no ads in it and I expect it to run to its full potential. Using system resources to run ads is criminal!
JCBarry
October 24, 2009 at 1:34pm
After giving it some more thought, I think this could be a smart move for Apple in a strategic positioning type of way. Given that Google will be releasing an OS that is, in theory, driven mostly by software-as-a-service through the web, and that the web walks hand-in-hand with ads, it may not be a far stretch for a team of lawyers to see Chrome OS utilizing this technology.
They could make the case that ads being delivered inside of a mostly web-based OS is infringing on this patent. Thus, forcing Google to cough up some cash.
It's just a thought, and is probably a wild idea, but there must be SOME reason why this patent was filed--and to be honest I don't think Apple has any intention of putting ads in their OS and signing their business over to Microsoft.
Jay Barry
MaxPC Profile | Jason Barry
sonek00
October 24, 2009 at 7:38pm
i must agree with you on this one. if memory serves me right the google os was to have had some sort of ads-based delivery system to it. thus making to profitable for google. this will effectively slow down if not stop the release of the chrome os. as we all know that apple has no love for google as it stands. we will have to wait and see how this plays out.
sonek00
October 24, 2009 at 7:38pm
i must agree with you on this one. if memory serves me right the google os was to have had some sort of ads-based delivery system to it. thus making to profitable for google. this will effectively slow down if not stop the release of the chrome os. as we all know that apple has no love for google as it stands. we will have to wait and see how this plays out.
linkmaster6
October 24, 2009 at 1:29pm
Well glad mac user will get a healthy dose of Cialis and Viagra advertisements, it would be very funny if this was implamented and Microsoft bought up the space
MeTo
October 24, 2009 at 7:49am
For those of you who think if apple patent's it first nobody else can do it. Think again they will just do it a little different and get around the patent. Did anybody else notice they used Microsoft Window for demonstration?
JCBarry
October 24, 2009 at 9:53am
You're right. Just because Apple filed the patent, and may eventually hold it, it doesn't mean other companies can't use it. Usually companies purchase the license to use specific technologies and pay royalties for the service.
The photo caption states it is NOT a demonstration. It is purely an artist's rendering.
Jay Barry
MaxPC Profile | Jason Barry
Skillz_n_Magic
October 24, 2009 at 7:36am
Now you mac users get to watch Justin Long act like a douchebag IN your OS, you know, while you're busying not playing any games or getting any work done.
Dexter243
October 24, 2009 at 7:31am
Nutcracklng snack
well hell i love my mac and will all ways keep one around the hous maby after this
i am hoping that his plan is to preven others from doing such a thing like MS / Ubunta
to prevent them from having that utility for a sorce of income but if thay do start having add's
buging me i will tell you now it would be the worst thing thay can do to os x and i think it would be the demise
of apple computer
as far as other devices it would be a huge no for me when i went to buy i would look and shop for the one with out the add's or i would crack the device to prevent them
okron1k
October 24, 2009 at 7:14am
this could be used to provide a "free" version of the operating system. just like half of the apps in the app store.
RAMBO
October 24, 2009 at 7:10am
SCREW APPLE, GET A REAL MAN'S PC!!!
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lostcause64
October 24, 2009 at 12:35am
..I see this as the single best means of convincing people to install Linux on whatever hardwarehappens to be inflicting this on it's owner.
John
Have you ever wondered why intelligence can normally be found in an individual, but runs screaming in terror from a group? Though, there are exceptions...
w2ed
October 23, 2009 at 11:48pm
Before I bitch about Apple, let me say this: All of you whiny-ass losers who are saying that "Apple is Evil", "Steve Jobs is a Sith Lord", "Macs suck" and all the rest of that crap can go suck a big one, because you're no better or different than any of those whiny-ass Apple Fanboys, either - Fan Boys of any kind are usually completely big idiots with a lot of free time and all the wrong answers on their hands. (At least all of the ones I've met have been!)
That said, I sincerely hope that Apple is doing this either to bring a burdget version or to allow other people to install it on their PCs.I can understand buying a $200-$300 machine at your local Wal-Mart or Best Buy that has an ad-crippling version of OS X (with an option to upgrade to the full version - don't forget that part!) than to pay $2000-$20000 and have that kind of idiocy on it. (Not that I could see Apple doing that - but then again, I didn't imagineApple filing such a stupid patent, either!)
Of course, I'll laugh my ass off if the only reason they did this was to sue Microsoft (or anyone else) for attempting to do the same thing. Some patents are better left made and unused. :)
(And to those of you ready to flame me for my remarks above: It's not what tool you use but how well you use the tool when you need it. Fan boys tend to forget that.)
w2ed
October 24, 2009 at 11:37am
Budget version - Sorry for the spelling mistake.
As for what that is, do you seriously expect Apple to keep the $29 pricetag for 10.7? Likewise, do you expect Apple's cheapest piece of hardware to be at $600? I suspect Apple's working on something cheap enough that the average person can afford it.
cubesteak
October 23, 2009 at 10:42pm
I wonder if this is just patent trolling so that they have it before anyone else?
Still seems kinda like it would be getting herpes before anyone else - who'd really want to!??
The idea of ad subsidized computers is also kinda stupid - "Hey person who can't afford a real computer, spend the money you don't have on THIS instead!" Weird.
naxself
October 23, 2009 at 10:26pm
At least Microsoft is up front about wanting your money. Ads in an OS? That's so evil, even Microsoft wouldn't do that.
COMMANDER_COOK
October 23, 2009 at 10:23pm
That could pave the way for mac viruses. After how can they possibly guarantee that this wouldn't be a major security risk.
I can see the new commercials. "Hi, im a PC. And... GET VIAGRA!!! Oh, and I'm a mac."
Baer
October 23, 2009 at 8:40pm
If I saw that I would be returning that MAC back to the fanboi store as fast as I could.
Techrocket9
October 23, 2009 at 7:53pm
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