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Between Google goosing up its search with synonyms and Micrrosoft all giddy over its Silverlight integration with Bing, there's been plenty of search news this morning, but what about on the mobile front? There too, we have something to report, and it involves two unlikely partners: Apple and Microsoft.
That's right, the same two companies who trade blows on TV on which is superior, a Mac or Windows-based PC, may end up working together in the smartphone sector. Citing "two people familiar with the matter," BusinessWeek says the two companies are in talks about replacing Google as the default search engine on the iPhone and replace it with Bing. It's a discussion that's been underway for a few weeks now.
"Apple and Google know the other is their primary enemy," says one of the antonymous sources. "Microsoft is now a pawn in that battle."
Interesting way of putting, considering pawns have the potential of become the most powerful piece on the chess board. And with so many advertising dollars at stake and a lot of search market share ground to make up, this has the potential to be huge for Bing.
There aren't any details to go on at this point, and this is far from a done deal, but should it happen, it may mean that iPhone owners would automatically see Bing as the default search engine. For those wanting to stick with Google, it would mean digging down into the system settings.
Comments are closed on this article
Xylogeist
January 20, 2010 at 8:52am
Ha, thats funny, considering Microsoft will defeat them both. :cool:
nekollx
January 20, 2010 at 10:16am
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