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Remember when we said Apple’s new marketing campaign was a “complete embarrassment”? Well apparently they agree with us. Apple has apparently removed all trace of its three genius ads from its website, and its official YouTube channel. We can only guess that the company realized stereotyping its customers as clueless, needy, and panic-stricken probably wasn’t the quickest way to their hearts, and cooler heads prevailed. The ads saw very limited commercial air time during the 2012 summer Olympics, and while the company initially defended its decision to pull them from the airwaves, it would seem they are going one step further by erasing their history completely.
Some have attempted to explain the decision to delete the ads by claiming the campaign had simply run its course, however a quick peek at the Apple YouTube channel shows the ads pre-dating the iPhone 4. Poor marketing campaigns are a dime a dozen these days, however it’s a rare misstep for a company with such a strong track record. Love it or hate it, you have to admit the “I’m a Mac, I’m a PC” series of ads hit Microsoft where it hurt during the Vista years. By service pack 1 Microsoft had fixed the vast majority of issues with Vista, but the damage done by the Apple ads fueled years of growth at the PC’s expense.
The upside is that thanks to the Internet it's almost impossible to expunge every trace of stupid behavior. Here are links to the ads in case you’d like to mock them one more time.
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Comments are closed on this article
devin3627
August 27, 2012 at 5:30pm
the only reason i love apple is for its iphone. all other phones including androids would pocket dial. androids suck, i tried to like them.
bjoswald
August 27, 2012 at 4:36pm
Good riddance. Worst ad campaign since the mindless Jerry Seinfeld/Bill Gates debacle.
Landstander
August 27, 2012 at 4:21pm
As a PC loyalist, I despise Apple. As an Apple stockholder, I fucking love Apple.
vrmlbasic
August 27, 2012 at 6:58pm
Congrats on your $2.65/share dividends, I'm not sure how you're going to spend all that money ;)
Unless you sell the stock, it doesn't do much for you besides that paltry payout. So when are you going to sell?
yu119995
August 27, 2012 at 10:48am
Here goes. I fucking hate this company with every fibre of my being. There. Said it. Felt good.
Landstander
August 27, 2012 at 4:18pm
Is that the British way of spelling fiber or did you just misspell it?
yu119995
August 30, 2012 at 10:33am
It's the British way, or proper way if you prefer. Either way, Apple can eat the corn out of my well-formed shit.
ApathyCurve
August 27, 2012 at 7:54am
Videos? There are no videos, tovarishchi. Such thoughts run contrary to the collective good of the sheeple; put them from your minds.
Device Unknown
August 26, 2012 at 4:42pm
I'm a staunch Apple hater but I fail to see the issue with these adverts. They were entertaining, and if I was a MAC guy I can't see how I would be insulted by them. I just don't get what the issue is. Someone explain.
Uns
August 27, 2012 at 11:11am
I don't see how you can't see how someone could be insulted by the commercial.
The exact people who would be insulted by this commercial are the same type of person who hates on gays from the safety of their own closet. They are the type who, while are one step away from having a care facility cloth and bathe them, hate being reminded of it.
Ever ask yourself why Apple promotes on "Intuitive interfaces" and "Sleek Design" instead of on "idiot proof" and "Locked down so you don't have to have independent thoughts"?
Once you ask and answer that question, then you will know how someone would be insulted by them.
Engelsstaub
August 26, 2012 at 5:15pm
The only explanation is that your hatred for Apple isn't a pathetic obsession. If it was you'd be wasting your precious lifetime blogging and bitching about anything and everything, no matter how trivial, about a company you shouldn't care about.
IOW...no explanation.
DeltaFIVEengineer
August 28, 2012 at 7:08am
+1
Why anyone cares what other people spend their money on is beyond me.
