Apple to Announce 99-Cent TV Rentals
PrintSources are reporting that Apple is in talks with several major networks to begin offering 99-cent TV show rentals on the iTunes platform. Talks with News Corp. are apparently barreling ahead, while deals with CBS and Disney are looking solid as well. This new arrangement could be part of Apple's announcement at the annual Fall iPod event expected to be held next month.
If successful, these deals would offer users of Apple's iTunes ecosystem to access a much larger catalog of content on a rental basis. The files are expected to be available for purchase within 24 hours of air date, and will be commercial free. Amid the rumors of a $99 Apple TV relaunch (maybe called iTV), this new pricing structure could be very tempting for many consumers.
With options like Netflix working hard to expand selection for a flat rate, do you think a rental system like this will succeed?
More like this
aviaggio
August 25, 2010 at 7:26am
Yawn... why would I want to "rent" a TV I can watch for free? If you have a problem with missing TV shows get a DVR or dust off your VCR.
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Nimrod
August 24, 2010 at 3:47pm
"With options like Netflix working hard to expand selection for a flat rate, do you think a rental system like this will succeed?"
Yes, im afraid so.
YoshiHNS
August 24, 2010 at 4:09pm
It will probably success solely based on the fact that the episodes will be available the day after they air. Hulu is a week after, netflix is, well, a lot longer than that.
I'd rather see hulu work out a flat rate subscription plan and get the same 'day after air' availability. Then again, not sure if I would want to pay for a netflix account AND a hulu account.
But I'm sure a good majority of the people are the type who have to watch TV and if they miss one of the 5 shows they HAVE to watch, then they'll jump on it.
someuid
August 24, 2010 at 3:20pm
I'll rent them for 25 cents.
Other than that, as far as I'm concerned, if it isn't on NetFlix, it doesn't exist.
(I'm pointing at you, HBO)
Keith E. Whisman
August 24, 2010 at 3:10pm
uh, yawn, Hey Ryan reporting on Apple news is Paul Lilly's job. I'll let you get away with it this time but next time I'm totally going to snitch on you.
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