Analyst: WoW Accounted for Half of Activision Blizzard’s Earnings
Activision Blizzard, aka gaming’s Death Star lurking in a system of Alderaans, is about the only game company to avoid placing hundreds of jobs on the chopping block in order to fuel rapidly waning economic fires, and there’s a reason for that: World of Warcraft.
According to Stern Agee analyst Arvind Bhatia, WoW subscriptions likely made up about half of Acti-Blizz’s earnings during its previous fiscal year. This means that World of Warcraft was responsible for earnings per share of around 30 cents out of a total 60 cents. The bottom line for those who don’t follow @thestockmarket on Twitter: Activision Blizzard pulled in $400 million from a four year-old game about orcs, elves, and cow people. Say what you will about Blizzard’s games, but they have some serious staying power.
So then, after all these years, do you still play WoW? You know what? Actually, that’s a dumb question. How about this: why are you still playing WoW, and do you see yourself continuing your genocidal rampage through Azeroth over the next year – even knowing that Blizzard probably won’t release another expansion until 2010?