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We don't remember there ever being a healthy heart logo plastered on the side of our Atari 2600 consoles growing up, but had there been, perhaps we logged a lot more time playing Adventure, Pitfall, and Pac-Man. Maybe we can make up for lost time because hey, there's something to be said about playing videogames in order to live a healthy lifestyle.
Don't believe us? Just ask the American Heart Association, which has teamed up with Nintendo to promote healthy living through active-play videogames, as the organization explains it. No need to twist our arms, we're all in.
"Our two organizations come from different worlds, but we share a common goal," said Clyde Yancy, M.D., president of the American Heart Association. "Showing people accessible ways to stay active has been a part of our mission for decades, but our research tells us nearly 70 percent of Americans are getting no regular physical activity. As an organization we are looking for ways to change this. Nintendo has demonstrated clear leadership in active-play video games with the popularity of the Wii system, and I’m confident that together we can encourage Americans to become more physically active."
As part of this totally awesome campaign, consumers will see the American Heart Association brand on boxes for the Wii Fit Plus and Wii Sports Resort titles for the Wii starting this summer. And what better way to stay healthy during summer break than to toss a virtual Frisbee or wakeboarding from your recliner?
Comments are closed on this article
Vegan
May 18, 2010 at 6:17am
I've been wondering if playing a really hard or tense video game that gets your heart rate up counts as cardio. It's excercising your heart, is it not?
Darcalus
May 18, 2010 at 5:57am
having played (and subsequently sold) a wii i can vouch that you get far more exercise playing Dance Dance Revolution which makes me think this is more of a PR stunt than actual concern over healthy lifestyle.
dracx619
May 18, 2010 at 7:09am
actually, i highly agree. at best, wii can be useful for rehab patients or really obese people that need something toget started. my wii just sits there now, only the children play it and they still bug me to play my xbox. but yeah, the wii as a primary health machine...youd have to get a pretty decent assortment of accesories to make it viable and at that cost, might as well get a real workkout system.
