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AMD Taking Market Share Back from Nvidia

Posted 11/12/08 at 09:44:26 AM  by Paul Lilly

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For awhile there, things were looking pretty grim for AMD's graphics division, ATI. Nvidia could do no wrong, leaving AMD content to focus on the low to mid-range market and conceding the high-end altogether. Would ATI silicon ever be competitive again?

As we found out, the answer is yes. As a result, AMD's graphics chips have been able to take some market share away from Nvidia, according to a report by market research Jon Peddie Research.

"AMD has by all account exceeded expectations with its Radeon 4000 series," the report claims. "Priced aggressively yet delivering solid performance, AMD's new line not only took back some market share -- jumping up to 40 percent from 35 percent the quarter prior -- it forced Nvidia (and other partners) to cut prices on its recently released GTX 200 series product."

More than just price cuts, we've repeatedly referred to the situation as a price war between the two camps. Never have gamers been able to get so much gaming bang for their buck, and looking at the market share results, the war appears to be favoring AMD. Interestingly, JPR notes sequential growth in add-in boards (AIBs), which increased by over 2 million units from Q2 to Q3 2008, but a 15 percent drop in year-to-year growth.

COMMENTS:3
TAGS: amd, nvidia, Market Share, business
COMMENTS
avatarmaybe its just me.

Submitted by xs0u1x on Wed, 11/12/2008 - 3:51pm

ive never been into the "omg fanboy" club of brand loyalists. but ive recently switched over to ati/amd products and i tell you, it might just be the refreshing experience of a new brand, but i feel a certain ease of use all around when using their products, or maybe it feels leaner running(for lack of better words) to me. anyways, glad to see ati alive and kicking.

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avatargood to hear

Submitted by Fugazi on Wed, 11/12/2008 - 3:38pm

This article doesnt suprise me, but its still refreshing. Its showing that competition is still alive and thats thats good for breakthroughs in design and consumer pricing, like the article says. 4800 series came out of nowhere (seemingly) and its been a excellent gpu for myself and others.

-Andy

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avatarI'm curious who's brand loyal

Submitted by VoodooChicken on Wed, 11/12/2008 - 9:57am

 I have been flip-flopping between brands all decade. The first computer I built 10 years ago had a TNT2 card, I believe from Creative Labs (so far the only brand I've been close to being loyal to, but for sound cards). After that was an ATI 7500, then an nVidia 5700 (IIRC, because the ATI wasn't working in a new rig for some reason). Then a nV 7800, I believe BFG, one more ATI somewhere in there, an 8800 GTX (first multislot card I bought), my laptop came with an 8400 GS (which sucks) but my first HTPC uses an an HiS 3850, and I just obtained a Sapphire 4870 for a new gaming rig (which have flip flopped between Cyrix, Intel and AMD, although the nVidia rigs have always been paired with Intels)

 All I need is a power card for a power rig and an efficient card for lowerlevel rigs. ATI's been good about filling niches for me, but I can easily switch back to nVidia, but not currently.

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Look behind you! A THREE-headed monkey!!!!!!!!

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