AMD Rolls Out Own Brand Memory Modules in North America
AMD Rolls Out Own Brand Memory Modules in North America
Posted 11/28/2011 at 8:59am
| by Paul Lilly
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Advanced Micro Devices (AMD) today announced the North American retail availability of the first AMD Memory branded desktop system memory modules. The Sunnyvale outfit partnered up with Patriot Memory and VisionTek to build and deliver the first AMD Memory branded products, which are supposed to "help take the guesswork out of DRAM selection" with kits aimed at specific audiences: Entertainment, Performance, and Enthusiast Desktop.
"AMD has been supplying and validating memory for AMD Radeon graphics cards for several years," said Matt Skynner, corporate vice president and general manager, AMD GPU Division. "Based on this experience, adding system memory to our product line was a clear opportunity for us. This move provides our partners and end-users with a trusted brand synonymous with quality -- we can help ensure performance and reliability with AMD Memory."
Even though AMD isn't actually making the memory kits, the company says it's collaborating with Patriot and VisionTek to ensure components are qualified to meet certain specifications. AMD Memory is available in 2GB, 4GB, and 8GB capacities in a range of price points and speeds.
The Entertainment category will feature DDR3 memory kits clocked at 1333MHz and 1600MHz for quiet HTPC applications. Performance memory will support speeds up to 1600MHz with low latencies and come in matched pairs. For enthusiasts, Radeon Edition DRAM will run at 1866MHz and is purportedly "tuned, tested, and certified for specific AMD platforms to enable maximum performance at competitive pricing."
Image Credit: AMD
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praack
November 29, 2011 at 6:06am
well this is not too different in concept- except the memory is AMD brand and not OCZ with Crossfire label like a lot of us had in the DDR2 days. and that was good memory
the key will be of course what Athlonite states - timing, voltage- overclocking. But right now for even and experienced builder it gets to be a challenged as almost all memory is "Optimised for Intel" and you see bios settings showing Intel timings on your AMD board if you use dd3 with xmp.
it has gotten a bit messy- I can see where newbies could use the help for something that just works
Athlonite
November 29, 2011 at 4:19am
the memory is rubish yup sure runs at DDR3-1300~1600~1866 but take a look at the timings on them utter rubish compared to equivelent dimms being sold by the likes of Corsair, GSkill and Kingston
Supall
November 28, 2011 at 11:58am
Interesting. So I guess AMD is going to try and sell its products as part of a platform instead of individual components. "To get the most of your system, buy an AMD Radeon graphics card, an AMD CPU, and AMD memory." I don't necessarily agree with such marketing (it reminds me too much of Apple), but I wonder if performance does (marginally) improve based on products centered around AMD's architecture.
warptek2010
November 28, 2011 at 11:46pm
Intel does it all the time although they don't brand any memory (yet). Nothing wrong with that per se. Especially if all their products are top notch. And I would venture a guess and say yes, performance does improve. When building my system I chose a motherboard with an AMD chipset knowing subconsciously that no one would know the capabilites of it's processors more than the company that designed it. So naturally they'll know how to squeeze out every last joule.
bingojubes
November 28, 2011 at 1:30pm
Doesn't Corsair do this, as well? They already make cases, power supplies, cpu coolers and RAM. i might be nice to be able to match parts, but i think more color combination options for parts would be better then brand matching, though i am guilty of brand matching in my recent computer.
i wish there was some way to get custom colors from the manufacturer, to be super unique with themed builds.
biggiebob12345
November 28, 2011 at 10:37pm
^^ Corsair doesn't tell you that you'll get "better performance" by using all Corsair components. Unlike AMD which tries to pitch faster performance using AMD + ATI. Which is complete BS.
warptek2010
November 28, 2011 at 11:41pm
Not neccesarily. There was a time not too long ago where there was some kind of glitch with AMD chipsets and Nvidia Video cards. I don't remember the details exactly but it had to be fixed through a major driver update. Secondly, Of course Corsair will tell you that though not in so many words perhaps but through clever adverts. That's what they're in business for, to get you as a customer.
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