AMD Resurrects FX Brand for Top Flight Processors
AMD fans waxing nostalgic about the good ol' days can celebrate the return of AMD's FX moniker, a pair of letters that was once (and now once again) reserved for the Sunnyvale chip maker's hard hitting processors for enthusiasts. Just like before, AMD is reserving the FX brand for its fastest processors and most powerful platforms, the first of which will be AMD's "Scorpius" platform.
The Scorpius platform will feature AMD's 9-series chipset motherboards and Radeon HD 6000 Series graphics cards combined with the upcoming "Zambezi" processor, an unlocked, native eight-core CPU, AMD announced at the E3 Expo.
"AMD's FX brand will enable an over-the-top experience for PC enthusiasts," said Leslie Sobon, vice president of worldwide product marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivaled feature set and amazing control over their PC's performance."
AMD also talked about re-upping its commitment to gamers by announcing new members to its "Gaming Evolved" program. Gaming Evolved combines AMD's expanded support for DirectX 11 games, Eyefinity multiple-monitor configurations, dual-graphics solutions, and native HD3D support.
Image Credit: pixelsmashers.com
Comments
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RUSENSITIVESWEETNESS
June 09, 2011 at 9:46am
I've long wondered if there weren't executives at AMD secretly working with Intel to keep the company's products less competitive.
There are other documented cases of industrial sabotage perpetrated by Intel against AMD, so why not?
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krash3x
June 07, 2011 at 9:41pm
They just recently finaly released a processor that could compete with the core i7 920, that only took them what like 2-3 years. I see them beating intel in the laptops with integrated graphics market, because intel graphics just sucks but when it comes to cpu power intel holds the crown. AMD is a great company and I really dont like the stuff intel pulled the last decade, but AMD just seems like they are out classed. Untill the can go head to head with intel performance wise they are only going to be a first rate company with a second rate product. Not everyone had brand loyalty
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kixofmyg0t
June 07, 2011 at 10:08am
I still have a laptop from 2005 that has a 2.0Ghz single core "Clawhammer" Athlon 64 in it, still runs pretty decent to this day.
I really hope the FX line returns AMD to the performance crown.
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theresapartyinm...
June 07, 2011 at 9:27am
AMD and Intel both make good products, but AMD needs to show that it can really compete. I don't care who has a better processor, I just care that they are at least in the same league.
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Neufeldt2002
June 07, 2011 at 8:22am
I only hope that with the return of the "FX" brand AMD finally have something to compete with Intel.
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Marthian
June 07, 2011 at 6:54am
AMD, take a hint from Intel and increase the speed per core, not add more cores.
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bboiprfsr
June 07, 2011 at 10:03pm
nowadays, core/clock speed is not the only factor in performance. other parameters must be regarded into consideration, such as power, efficiency, temperature, hyperthreading, memory, cache, graphics, TDP, etc... afterall, the CPU (or rather, APU) essentially processes the entire program for the computer, itself.
Of course, you could always increase the core speed by over-clocking, but what if that leads to other problems, such as frying your motherboard due to higher temperatures? all in all, speed is not the only factor to analyze. AMD is also focused on targeting those with a budget - performance/price ratio. regardless, this is really exciting! i look forward to AMD's upcoming APU's!
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kixofmyg0t
June 07, 2011 at 8:32am
Youre obviously too young to remember the Prescott days. That didn't work for Intel and they got murdered by AMD for years.
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