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AMD Refocuses on Processors and GPUs - What's Next?

Posted 07/21/08 at 10:23:31 AM |  by Mark Edward Soper

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AMD changes direction in wake of Ruiz replacement as CEO

eWeek reports that AMD, which has been running at a loss over seven consecutive quarters and has just switched CEOs, is planning to refocus its business on processors and graphics and will divest itself of the consumer electronics division that was part of its acquisition of ATI.

Some analysts predict that AMD will aim for the mid-market (a strategy it first used in positioning its ATI HD 2xxx GPUs) by stressing features rather than processor benchmarks. What do you think? Put on your prognosticator's beanie, stare deeply into the depths of your processor's heatsink, try not to become hypnotized by the cooling fan, and tell us what you think AMD should be doing now.

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TAGS: 
amd, graphics, ati, cpu, gpu, processor
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avatarMidrange Now Performance Later

Submitted by Pixelated on Tue, 2008-07-22 05:10

If they beat Intel to market with the first 45nm many core (8-16) CPU (That performs well of course) or something like that they can succeed. Believe me AMD fans are dying for a kickass CPU that doesn't blue screen or get stompted by last generation Intel processors. AMD just unleashed a can of whoop ass on Nvidia now they need to do the same to Intel. Competing mid range is great for now and will help keep them afloat but they should be cooking something up behind the scenes to blow people away. I just bought my first ATI card (visiontek  4870) and would love to pair it up with a killer AMD CPU. Until they win my heart back I'l just chill with my E8400 running at a cool 4.5Ghz@1.3875v on water.

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avatarGood Choice

Submitted by zodi on Mon, 2008-07-21 14:57

I Think AMD/ATI is making a good move.  However staying in the mid market does not draw much attention to yourself.  I think they need to flex some tech muscle somewhere to show they are capable of competing with the big boys and get some attention

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