AMD Plans Ultrabook Competitor, Don't Call Them 'Ultrathins'
AMD Plans Ultrabook Competitor, Don't Call Them 'Ultrathins'
Posted 12/12/2011 at 12:34pm
| by Paul Lilly
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Reports are popping up all over the Web saying AMD is working on an Ultrabook concept of its own, an ultra-thin and light form factor just like Intel's, but obviously built around AMD's own platforms. It was even reported AMD had picked out a name for its new form factor -- 'Ultrathins' -- but don't go calling them that, AMD apparently has something else in mind.
News of AMD's so-called Ultrathins first broke on The Australian's website (paywall, unfortunately), where it was reported AMD might unveil its first super slim notebooks based on Fusion APUs as early as January 2012. That's true, or at least AMD has yet to deny the report, but the name of the form factor isn't correct.
"AMD doesn't have any plans for 'Ultrathin' as a label," Australia's PC Authority reports. "We have had it confirmed by an AMD spokesperson that when AMD's Country Manager, Brian Slattery, used the term ultra-thin he was referring to form factor."
Whatever it ends being called, it will be AMD's answer to Intel's Ultrabook initiative, and perhaps more importantly for Windows fans, a low-cost alternative to Apple's MacBook Air. Intel's hardware partners have had a tough time staying under $1,000 for new Ultrabook models (though not without exceptions), but that should prove a piece of cake for AMD, which aggressively competes at the entry- and mid-level markets.
Iamge Credit: AMD
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someuid
December 12, 2011 at 2:13pm
Oh thank God. I've just spent several hours helping a friend try to pick out a laptop. We just couldn't find the right mix of power and weight and features. The Windows market is giant, f'ing mess.
I popped over to Mac's webpage. Holy crap folks. Have you seen their MacBook Air page? Clean. Crisp. Easy to understand. My friend just about bought one rather than continue to spend hour after hour, digging through Dell's and HP's and Acer's and all the others, comparing endless lists of models and modifications and prices. I've never been so disgusted at the complexity of the choices before me, and such poorly designed webpages that could not cut the clutter and deliver you the details you want (or need).
He was almost sold on an HP with an A8 processor, but it was over 6lbs. WTF HP.
Folks, go ahead and skin me alive, but Steve Jobs knew what he was doing with his MacBook Air line. We really need someone on the Windows side of the house with some vision. Intel is just insterested in selling expensive cpus. Hopefully AMD can deliver, but they seem to be in 'all suits to the table, review all our expenses and look for growth' mode, kind of like HP - rudderless in the storm, panicing every step of the way.
davidtuerk
December 12, 2011 at 4:01pm
Exactly what I think about the pc market, apple gives the facts people want to know, Without all of the techy stuff to make layman run away. I think that is what I will do when I graduate from high school, make a company that sells great computers, for people who want power,looks...ect. ILL BE RICH! ;D
davidtuerk
December 12, 2011 at 4:01pm
Exactly what I think about the pc market, apple gives the facts people want to know, Without all of the techy stuff to make layman run away. I think that is what I will do when I graduate from high school, make a company that sells great computers, for people who want power,looks...ect. ILL BE RICH! ;D
Engelsstaub
December 12, 2011 at 3:29pm
@someuid: Those "ultrabooks" (MacBook Air me-toos) could at least rip off the MBA's trackpad. That would be a good start if they want to be competitive.
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