AMD Keeps ATI Brand Alive for New FirePro V9800 Graphics Card
AMD Keeps ATI Brand Alive for New FirePro V9800 Graphics Card
Posted 09/09/2010 at 7:36am
| by Paul Lilly
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We did a double take when we saw the ATI label on AMD's newest professional graphics card, the FirePro V9800. Wait, haven't you heard? It was our understanding that everyone had heard. Heard what? A-well a bird, bird, bird, the bird is the word. But we digress.
The real reason for our double take is that AMD plans on phasing out its ATI brand by the end of the year, but evidently the world's second largest chip maker is no hurry to do so. Hence the ATI label on its newest videocard.
Branding aside, the V9800 comes with 4GB of GDDR5 memory on a 256-bit bus, 1600 stream processors, Shader Model 5.0 support, DirectX 11 and Open GL 4.0 features, 3D stereoscopic support, and a whole bunch of mini DisplayPorts (six in all).
Not for the faint of wallet, the V9800 carries and MSRP of $2,500 $3,500.
Image Credit: AMD
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YTavish141
September 09, 2010 at 2:57pm
OMG! Man Thatz a crazy one..V9800 comes with 4GB of GDDR5 memory on a 256-bit bus, 1600 stream processors, Shader Model 5.0 support, DirectX 11 and Open GL 4.0 features, 3D stereoscopic support, and a whole bunch of mini DisplayPorts (six in all). Thatz Like Using Graphic Loads of MW2 three times in one Game....
Deanjo
September 09, 2010 at 6:10pm
Even a cheaper Quardro 5000 lays a thumping to this v9800
http://hothardware.com/Reviews/NVIDIA-Unleashes-Quadro-6000-and-5000-Series-Workstation-GPUs-Review/?page=1
Deanjo
September 09, 2010 at 5:58pm
Rather have a Quadro 6000, AMD's Fire drivers have always been crappy when compared to the Quadro ones. The v9800 is a rebrand with more memory and two more display ports. Performance wise these things get thumped by the 6000
http://tech.icrontic.com/articles/reviews/the-nvidia-quadro-6000-its-even-faster-than-we-said/
EthicSlave
September 09, 2010 at 2:12pm
I'd love to see some 3D wall projectors with similar pricetags. There are a few good ones for about 1K$USD that do 3D. I see more and more people wanting to buy and looking at projection screens as an option. Would love to see some reviews on 3D models.
Deanjo
September 09, 2010 at 11:54am
Can you say "rebrand"? Same GPU specs but now incrament the series number by 1000.
rex2323
September 09, 2010 at 9:56am
I had a feeling you were working up to a Surfing Bird quote, but I hadn't expected the Family Guy version. Very nice touch Maxpc
Eoraptor
September 09, 2010 at 7:55am
Eh, it's just an issue of these things already being well into the pipeline for them to pay their cheap production houses to change all the labeling and documentation.
if I were in AMD's shoes though, I would use the ATI logo as a boutique thing to put on their highest performance cards and just call everything that's not bleeding edge "AMD graphics"
have an ATI edition of cards the same way you have AMG editions of German sports cars...
someone87
September 09, 2010 at 11:32am
Good idea, I love my AMG V12 German made BMW. :) Keeping ATI alive for that reason would be cool.
someone87
September 09, 2010 at 7:52am
Now I just have to convince one of my customers to buy this card for their conference room or something, power 6 projectors for their engineering meetings running SolidWorks....
Wish I could afford it, I currently have a FirePro V4800 with just 1 GB of DDR5 for my SolidWorks modeling, for what I do it works, (defence contract design, fire arms, medical devices) can't complain too much, but who doesn't want more power???????
nmanguy
September 09, 2010 at 7:51am
I wonder if the REAL reason AMD is changing the brand name to AMD instead of ATI is because the "next" gen would have to be called the radeon 7xxx, and would wind up with people Googling 10 year old benchmarks.
someuid
September 09, 2010 at 12:54pm
It is funny how the engineers kept the naming convention for the chip series clean and orderly (R100, R200, R300, etc) but marketting screwed up and started at R7000, R8000, R9000, then went backwards with an X, then starting over at R2000..... Did they not see this coming? Can they not thing past next quarter?
Boot all marketting people from naming products!
http://en.wikipedia.org/wiki/Radeon#Radeon_processor_generations
tornato7
September 09, 2010 at 2:32pm
The names for graphics cards and processors are always out of order, which can get confusing. It would be better if the first graphics card was named Radeon 1, and then if a better one came out, it would be radeon 2. Then if another one in between came out, it would be radeon 1.5... yeah that would make things much easier for all of us
Eoraptor
September 09, 2010 at 2:30pm
Of course not... its the geniuses in marketing that gave us the gigabyte-that's-not-really-a-gigabyte, and gave us the P6 pentium processor before the Pentium 2.
novatvstdios
September 09, 2010 at 7:09pm
Have Mad Men running infinitely to prevent fm transmitter from dying. For some reason your comment is funny whilst I feel enraged.
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