AMD Isn't Planning to Build Chips for Smartphones, Content to Focus on Gaming

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Drew7

I think AMD is being extremely smart. With all 3 console contracts, and with their discreet PC GPUs, they're good for the moment and have most certainly bought themselves some time. People also seem to forget about "the average user", and the average user loves AMD APUs, too. I just bought an E1 based desktop for my little brother's birthday, and that's the bottom of the barrel of their APU family... Runs Portal 2 just fine. Impressive, and my 10 year old bro is NOT complaining... He loves it! AMD understands exactly where they are at, an have decided to focus on their strength; APUs. And they're damn good at it. It's a cheap "budget conscious" solution, and they have another important thing on their side... This horrid economy. People will be buying more and more AMD based on one simple truth... THEY'RE PRACTICLE. And you get far more bang for your buck. Me? I'm a digital artist and gamer. I'd love to have an Intel/nVidia set-up, sure. But I'd rather save the $$$. My next purchase? FX 8350. I'm sure Photoshop and Max Payne 3 wont have any complaints. And with what I save, I can use that to upgrade my HD 7850, or buy that 16GB of RAM that I want ;) P.S. It also wouldn't surprise me if AMD had something up their proverbial sleeve. You watch; Within 2 years of the release of those 3 next gen consoles, they're gonna use that time they bought and design/release a new architecture that Intel may not have seen coming ;)

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Refuge88

*raises glass* Here is to hoping you are right.

My father works for Intel, and I'm definately a fanboy, but they need to get their prices back in check...

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AFDozerman

Now that I think about it, all it would take is a very die shrink and their ULV jaguar parts would stomp atom into the ground at similar voltage. They just need to team up with someone with a decent FAB. IBM, maybe? I remember talk of them producing trinity. Wonder what happened to that deal...

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Refuge88

I was acctually surprised when I saw this article, because all the signs have been pointing to them getting into the ultra mobile market such as smartphones and tablets.

They have some interesting ULV chips in the works, and if they are focused on desktop gaming, love voltage isn't really a concern besides heat and OC constraints.

I wonder if their ULV parts are really directed at just servers and HTPC's then... Hmmm.. Interesting, perhaps AMD is putting ALOT more interest into data centers than I expected. Can't say I blame them, THATS where the real money is, just ask Intel.

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FireGarden

That's a good suggestion.

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AFDozerman

Now that I think about it, all it would take is a very decent die shrink and their ULV jaguar parts would stomp atom into the ground at similar voltage. They just need to team up with someone with a decent FAB. IBM, maybe? I remember talk of them producing trinity. Wonder what happened to that deal...

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Innomasta

I don't think AMD will ever truly fall, Intel has them right where they want them, and as long as that trend keeps, AMD won't get wiped off just yet. Intel would basically have a monopoly at this point if AMD were to fall, and we all know how monopolies turn out.

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Ninjawithagun

AMD already has issues attempting to make their APUs competitive with Intel...and are failing miserably. How can they ever hope to try and compete against the already established family of mobile processors from ARM, Intel, and Nvidia? Simple answer - they can't. Their last best hope lies within their graphic cards. But, even that last breath of life looks dismal as the driver development team continues to release immature buggy drivers. AMD's days are truly numbered...

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Refuge88

So you are saying they are failing miserably in the high-end enhtusiast market? Which is what like less than 5% of hardware sales? (And I'm being VERY generous with that #)

Good sir, I understand that this is the enthusiast site, but they are doing VERY well in budget laptops and desktop builds.

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Jeffredo

Numbered in the thousands I'd reckon. With those three major contracts they aren't going anywhere for a while.

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Chronologist

Definitely in the thousands.

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Chronologist

Double post

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AFDozerman

Not good amd. Not good.

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vrmlbasic

Qualcomm entered their chip into the smartphone market for them lol.

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FireGarden

I agree. Not bright at all. They need to follow the market if they can't innovate, or else tumble-weed will be rolling where their HQ used to be.

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Chronologist

Wrong. AMD is at a low point right now. It makes no sense for them to invest in a highly competitive market where they have zero experience in. They'll need to take the break they've gotten with the consoles, and build up some cash, before trying anything as risky as breaking into that market.

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FireGarden

They have plenty of experience in the processor market. They need to innovate and compete - even if it's just making the graphics die for a competitors processor. And to be honest, I don't think they are making much out of the console deals. I tend to believe Nvidea when they say they turned it down because it wasn't worth their while financially.

So many companies have failed because they didn't go with the times. Agreed - they need a decent business plan in place and should not follow the herd blindly - but they need to adapt; and fast.

You still may be right - but I respectfully disagree. :)

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Ryuka21

In reference to Nvidia's comment, i don't believe it's a apples to apples comparison. Nvidia's would have only be supplying the gpu, not the cpu and gpu, so AMD's contract would have been bigger than Nvidia's right out of the gate. Secondly with the advantage that AMD's has with their APU's ( on a cost perspective ) it's probably quite profitable for them.

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AFDozerman

Who said it would have been only gpu? They do have a completely reasonable cellphone class cpu at their disposal to throw at the problem.

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Refuge88

I didn't know we wanted slower consoles than last gens.

While the tegra has some impressive oomph, driving a console processor? I don't think soo. Esspecailly not the XBONE which is trying to be a multitasking freak with its DVR, Games, and other crap.

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