Is AMD Having Second Thoughts About Killing Off ATI Brand?

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COMMANDER_COOK

I figure it would probably be smart to put the AMD branding on entry level parts considering those parts are more likely to be bought by people unfamiliar with the graphics card industry, and people buying higher end cards are probably more familiar with the industry and potentially partial to ATI over AMD.

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baker269

Problem with that is ppl buying high end parts allready know that ATI = AMD.

 

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COMMANDER_COOK

Yes, I know that. But they are also accustomed to ATI branding, which is my point.

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baker269

So they know ATI = AMD but some how an ATI sticker will make them more likely to buy? Your logic fails me.

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COMMANDER_COOK

I didn't say enthusiasts would be more likely to buy. It will just be about keeping the ATI brand alive - in the enthusiast market.

AMD branding on ENTRY LEVEL cards may lure in more NOVICES unfamiliar with the graphics card market.

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COMMANDER_COOK

Maxpc, I must say that I am disappointed that you have not (seemingly) done anything to stop or slow down the spammers.

Now, I have a suggestion.

I believe the spammers are human, so the Captcha is ineffective here. Perhaps new accounts should have a 30 day waiting period before they are able to post comments. This will slow the spammers and they may just forget their logins before the waiting period is up.

Also, try blocking "mbt" and "ugg". If possible, put a limit on the number of links allowed in one comment, and a limit on the number of articles in which a user can post a given link.

I hope that is helpful.

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mesiah

It is possible that this was just an older communication written before the ATI name was officially axed. Although, what is just as likely is that AMD will use the ATI nameplate for lower end and mid range cards and reserve the AMD moniker for the high end and ultra high end pieces. Much the way car manufacturers do (i.e. Toyota vs. Lexus or Chevy vs. Cadillac)

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I Jedi

I was just thinking about this very subject with AMD killing off the ATI brand. I don't remember the exact reason AMD decided to kill off the ATI brand, but I was figuring that it was for marketing purposes. Anyways, I think AMD is making the right move bringing back ATI brand name.

I don't know much about marketing, either; however, could this not be a marketing publicity, in which AMD says goodbye to the ATI brand then brings it back later on, and everyone just has to have one. ATI that is.

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