AMD Gives ATI Brand the Old Yeller Treatment

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alehic

rip ATI beside other Canadian names in computing

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Walnut

I'm totally fine with this just so long as they keep making awesome cards. I've had more than enough Nvidia for the next few years.

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Peanut Fox

Maybe this has more to do with AMD's GPU on the CPU.  If you're referring to a Fusion chip, would it be called an AMD chip or an AMD/ATI chip?  Perhaps you'd called the GPU's that are attached to a CPU AMD chips and the discrete stuff ATI.  Maybe to avoid this ugly scenario we just call them all AMD parts, and everything is that much easier.

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roleki

This is kind of a weird decision.  Among the people to whom it matters, ATI is already synonymous with AMD. Among the people to whom it does not matter, this won't make them care.  If anything, it'll just muddy the waters some, when referencing specs and whatnot.  

Maybe they're preparing to marketize their APU or whatever the heck they call the GPU-in-a-CPU, and are lining up to make AMD synonymous with graphics, instead of ATI.  Dunno.  

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Chuokas

ATI is already synonymous with AMD. I had ATI on my laptop too :(

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vcr182

Not a big AMD CPU fan, so I don't like to see ATI brand bite the dust......Also the aesthetics of ATI lable looks cooler than AMD :P

 

Whats with the weird captcha?

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Blaze589

It'll be easier to keep the Radeon logo and sub AMD for ATI. AMD Radeon and AMD FirePro sounds right at home.

 

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strykyr

What difference does this really make?  They are still gonna make their decent cards with crappy driver support.  They need to just stop.  Period.   All they are doing is wasting resources on an inferior product.  Both Intel and nVidia are just spanking them with a spiked belt.  And have been for years.  That's why AMD now owns ATI.  Just another sign that ATI is ultimately CRAP and will remain crap until they fix how they support their drivers.

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alehic

look at the nvidiot that needs to crawl back under his rock,

I have allways had better luck with ATI, every nvidia product I have ever owned has blowen up or melted down

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mesiah

Wow... It's narrow minded idiotic comments like that that remind me of just how retarded people can be.

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aviaggio

Seriously, what rock have you been under the past 2 years? ATI drivers are rock solid. And the products are much better than anything Nvidia has put out. Nvidia might have a small reprieve with the 460, but with the 6-series coming in a few months they're gonna spank Fermi right to the back of the line where it belongs.

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Caboose

So you hate a competitive market, and will enjoy paying 10x as much for a CPU or graphics adapter (not to mention only having a choice between shit Intel IGP's and "melt-in-your-lap" nVidia IGP's)?

If AMD drops out of the market, you can bet your (dumb)ass that prices will skyrocket. WHY? Because you won't have any other choice but to buy Intel CPU's and nVidia GPU's.

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praetor_alpha

I was using a laptop with an ATI chip for a year and a half with Vista x64. That thing NEVER bluescreened once. My current rig, with a GTX 280, bluescreens about once a month with 7 x64, like it did with Vista x64.

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DoctorX

the ati drivers are rock solid and have been for 3 years... nvidia on the other hand has fallen off a cliff.  I tried to put nvidia in my son's 7 x64 box and got hard locks.  Applied the beta driver at the time and it fixed the hardlocks but other issues were coming up. He now has a 4870 and it works just fine. No issues whatever.  

 

So take your fud and go elsewhere.

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CleverBullet

u mad?

what about the Radeon HD 5970 and  AMD's Magny-Cours processor

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stige

if AMD is smart they'll dual brand all their Radeon products so people get used to seeing AMD and ATi next to each other on product packaging and, more importnatly, reviews and descriptions in teh intertubz.

if they phase the ATi label out, in stead if just going all "mortal kombat fatality" on it, there shouldn't be too much confusion.  especially if they still highlight the Radeon name.

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B.A.Frayd

This is exactly what they HAVE been doing for the past 2 or 3 years...

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Joshin

o.k wait. ATI is what exactly? Just another type of Gphix brand such as Nvidia?

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Caboose

Really? You've never heard of ATi before?

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carnivorousslushee23

Well, they're only the biggest contender to Nvidia in the graphics market.  Currently, in my opinion, they still win in power consumption and heat dissipation levels, but Nvidia clearly holds the performance crown.  For now, anyway.

 

Myself, I'm really going to miss the ATI brand name.  AMD just makes me think of processors, not graphics, which will potentially throw me off in the future.

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ShadowDragoonFTW

I'm in the exact same boat here. Soon you'll see AMD branding over every single component in a PC. I rather like my variety... Oh well, I suppose it's not actually going to change much of anything in the long run. Just make names confusing for a bit.

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Hamburger

This is a good move, imo.  The AMD name is definately stronger than ATI now.  Changing it from ATI to AMD will show that is AMD that is doing well and not some other company called ATI.  This is best for AMD i nthe long run, like the purchase was four years ago.  Rough in the beginning, but great later.

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someone87

I am sad to see ATI go, but understand why AMD is doing it.

It will make things less confusing for the consumer, while causing current ATI card to drop in price because will be seen as "last gen" even though only the name changed. :) Good for us. :)

Either way, AMD has done a great job in the GPU market, and hope they continue to offer stiff competition to Nvidia.

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chronium

I agree with everything you've just said.

 

 

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RedAnt751

I don't care what they call the cards as long as I still can get them (not a fan of Nvidia Cards).

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Caboose

ATi would be damned fools if they dropped their graphics line.

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