AMD Details Multifaceted Mobile APU Strategy

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Cregan89

The one area I thought AMD would have a chance to really compete with Intel is mobile SOCs, taking GPU performance into consideration. But here they're comparing their future SOCs to Intel's current market offering, and they're still not blowing Intel out of the water by any means! "Compared to CloverTrail, Temash has GPU compute (which I'm pretty sure CloverTrail does offer in some form), DirectX 11, high-speed SATA, USB 3.0, and 8GB of RAM". "Offer up to 71 percent better graphics performance compared to Core i5".

It sounds like Temash doesn't offer any sizable performance improvements over Clover Trail, just additional features (expected for a product released months later). And the Richland specs are quite deceiving. Guaranteed that 71% was at 35W, and that doesn't include the Southbridge power consumption! And they neglect to mention that Intel offer's a Core-i5 model with their highest GPU performance at 17W! Hardly a fair comparison!

So AMD is struggling to compete with Intel's current product lineup, while Intel is scheduled to release completely redesigned chips a few months from now claiming performance and power consumption improvements measured in magnitudes! AMD's got a tough road ahead... Good thing they got the Xbox One and PS4.

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Cregan89

Correction, Haswell is being released next month! So AMD really is a full generation behind.

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Shalbatana

Forget ultrabook. I'd love to build a micro-mini-super-small-whateveryouwanttocallit box with these chips.

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blackdog

dgrmouse "AMD is distancing themselves from my wallet a little more every day, thanks to weak products, weak initiatives, hype and terribly dishonest marketing."

You got no clue what they are talking about do you???? These chips aren't aimed at a full blown machine to play AAA titles at so called "elite" settings. Next time understand what the subject is before showing your ignorance.

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big_montana

Exactly, as these chips are related to the ones found in both the Xbox One and the PS4 and are built around the same building blocks.

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dgrmouse

It should be criminal to market any of these chips as "Elite Performance" platforms. The words elite and performance have pretty well understood meanings, which nothing AMD is offering fits. If I'm shopping for a new computer and it is advertised as an elite performance platform, I'm going to expect it to run AAA games at elite settings.

AMD is distancing themselves from my wallet a little more every day, thanks to weak products, weak initiatives, hype and terribly dishonest marketing.

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big_montana

Name one ultrabook laptop that is gaming capable? You expect to much that is marketed for as an ultra-portable soc. It is elite in comparison to Intel's offering in the same category. This is not meant as a desktop replacement gaming component.

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dgrmouse

Even in the ultrabook form-factor, this chip is closer to anemic than elite in terms of performance. Seriously... map this chip on a scale of 1 to 100, then consider where you'd place an elite ultrabook. They are not going to be even close to the same.

big_montana asked, "Name one ultrabook laptop that is gaming capable?"
I'm not a big fan of gaming on laptops under any circumstances, but there are quite a few. Lenovo's Y500 offers an i7 with SLI NV750Ms (http://www.lenovo.com/products/us/tech-specs/laptop/ideapad/y-series/y500/), and I guess that's probably what I'd consider to be the current "elite performer." How do you think AMD's new APU chip will compare to an i7 w/ SLI 750s?

Again, the word elite has a well-defined meaning, and it is one that AMD's product simply can't live up to.

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big_montana

The Y500 is not an Ultrabook, so try again. Plus you are choosing a laptop with an i5. If you actually read the article these processors are designed to compete with the i5 at the top end. These AMD processors are comparable to what is in the Xbox One and the Sony PS4, as they are in the same family, and have the same architecture. That is what makes them Elite.

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vrmlbasic

I don't believe that the Lenovo Y500 is an ultrabook: Lenovo's site refers to it as a "gaming laptop".

"How do you think AMD's new APU chip will compare to an i7 w/ SLI 750s? "
That's comparing 2 different classes of product and you know it.

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dgrmouse

vrmlbasic said, "That's comparing 2 different classes of product and you know it."

That's /exactly/ my point. One is an honest attempt at offering "elite performance" while the other is a slap in the face from some dishonest marketing machine.

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