AMD CEO Ousted Over (Lack of) Mobile Strategy, Says Source
AMD CEO Ousted Over (Lack of) Mobile Strategy, Says Source
Posted 01/12/2011 at 3:38pm
| by Ryan Whitwam
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According to a Reuters source, AMD CEO Dirk Meyer was forced out after concern mounted that he had no vision for AMD's mobile strategy. The board reportedly felt AMD was missing out by not developing technologies for the mobile market. Meyer even voiced his hesitance to invest in mobile publically. In October he told analysts that AMD would hold off on investing in mobile architectures until the market grew larger. This sort of talk clearly did not help his case. As soon as competitor Nvidia blew up CES with Tegra 2 mobile chips, Meyer was gone.
The source said it was Meyer's stubbornness on the issue that lead to the hasty removal. A more flexible CEO might have been able to placate the board more, but Meyer was set on forging ahead with Netbooks and other x86 chips. With ARM-based mobile devices from Apple and Google taking over mobile computing for millions, it is no surprise the AMD board was nervous about Meyer's direction.
Only time will tell if this move was right or not. AMD took quite a stock price hit, and this has sparked concerns that the chip-maker could be on the decline. Do you think AMD can put together a competitive mobile strategy, or did they miss the boat?
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dpgdog187
January 13, 2011 at 11:11am
AMD has release amazing chipsets over the past decade or the desktop and server market. I personally haven't had an Intel chip since roughly 2002 because there just is not a reason to spend the obnoxious type of money to play a few games @ extreme settings. I did this once upon a time and regretted the amount of funding and time I put into the system and vowed to never let myself fall into the gaze of being "state of the art". I recently rebuilt my tower and frankly I see no reason for AMD to have to delve into the mobile market unless they want to ruffle Nvidias feathers.
JDorfler
January 13, 2011 at 12:46am
What's the whole fusion APU thing? Were all those articles a lie? I smell personal issues between board members if anything.
Peanut Fox
January 13, 2011 at 12:50pm
What about the past 5 years? It's important that while you are betting on a future strategy you have something current to profit on. If his job was to insure that AMD had attractive products on all their platforms, he wouldn't be doing a vary good job. If you look at most laptops out there, vary few are running any sort of mobile AMD CPU, especially those in the past few years.
Fusion is in the wings, but what is there for their customers to buy today?
rmmil978
January 12, 2011 at 8:31pm
AMD is a bad / unimpressive Bulldozer launch away from going down the tubes. That chip better mean business!
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