AMD Betting on DX11 to Launch it Ahead of Nvidia

According to Rick Bergman, AMD’s Senior Vice President for Platforms, he and his crew are looking to beat Nvidia to the world of DX11.
According to Bergman, “We want to supply hardware to Microsoft and software developers so they can make DX11 games on our hardware first.” This would put AMD ahead of Nvidia, something that hasn’t happened for several years, thanks to Nvidia’s dominance in the DX10 market. “We were kind of fighting from behind, but with DX11 it feels like we’re ahead this round.”
Despite reports that very few game titles would take advantage of DX11, Bergman is keeping up his enthusiasm. Reportedly, he knows of a handful of independent software vendors that are working “eagerly” to release games.
Image Credit: AMD
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max123
January 08, 2010 at 10:52pm
Hi,
Why did a man of
Haryana state put his wife in gambling who he lost & handed over to
winner who& friends raped?
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czerro
June 23, 2009 at 11:36pm
Carmack is pointless? iD, doesn't revolutionize the gaming industry every engine release? When has iD released a game or engine that is anything less than spectacular? What makes Carmack pointless, when he heads a company that has been on the groundfloor of every gaming/hardware/graphical implementation since Doom? If anything DX11 is pointless, as is DX10. Vista sold jack, and developers don't need DX10 to implement the effects they want, so why will DX11 change anything? Secondly, cross platforming is more important than ever, why would you develop a game with DX11 support when the latest gen consoles only support something comparable to DX9. NVIDIA made a killing on DX10 support until everyone realised it was pointless, AMD no longer has this illusion as luxury so this is a very pointless marketing ploy for them. This is a non story and no one cares who is the first to implement DX11 hardware support...what are the benefits again?
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LatiosXT
June 23, 2009 at 12:05pm
One to get the fanboys screaming "OH LOOK NVIDIA<insert insulting suffix here>, WE BEAT YOU TO DX11!!!11". DX10 hasn't even been used to the fullest, and at this point, it's really just about optimizing how video cards compute graphics than adding features. Actually, that's what it looks like from here on out until we get full fluid physics.
Also whoever was in charge of OpenGL failed. 3.0 was playing catchup with Microsoft.
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thefirstm
June 24, 2009 at 1:02am
OpenGL isn't (and wasn't) playing catchup with Microsoft. Microsoft is still behind! DirectX 10 and 11 will only work if you have a Windows Vista or 7 computer. OpenGL 2, 3, and 3.1 will work with any computer that has supported hardware, no matter the operating system. It will work on Windows XP or Vista, Linux, or Mac, and it can do anything that DirectX can do just as fast.
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nekollx
June 24, 2009 at 8:33am
you know i'm really tired of people saying "dx10 only works if you have vista!" OS's have limits. MS reconized this and made the smart decision.
Go on dust of a windows 3.1 or 95 floppy and try and install Direct X 9 on that.
Now come back and tell me if it's worth it, ASSUMING you get it to work at all.
OMG DX9 is XP exclusive! Let's boycot DX9!
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
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Jeffredo
June 22, 2009 at 11:51pm
By the time there are actually applications to take advantage of DX11 both companies will be set with hardware. Its a marketing trump, thats all.
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Vegan
June 22, 2009 at 4:43pm
DX10 support was meaningless when it's Vista-exclusive. I *have* a DX10 video card, I just can't use it as such.
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kiaghi7
June 22, 2009 at 4:05pm
An application "supporting" DX10 and actually using what DX10 has to offer aren't the same thing...
I'm all for games evolving onto newer iterations of DX, but considering the currently luke-warm adoption rate of DX10 compared to DX9, I fully expect DX11 to yield an even slower adoption rate by developers, and why one might ask?
Because when only a select niche of hardware supports it, only those with that hardware are even capable of using it. Then among them, only the population that is interested in that game will even bother with it, and let's be honest, among power-users the piracy rate is also significant (nowhere near to the amount the industry claims, but it is there), thus an even smaller potential market to draw upon. At the end of the day, it's dollar signs for "main stream" support and development and often tumble weeds for games that are on the very bleeding edge of technology until the rest of the playerbase can catch up to the requirements.
The afore mentioned Crysis is a perfect example of this, setting aside the absolutely abysmal optimization only made more apparent by Crysis Warhead running infinitely better on the identical hardware. As a result, the misnomer is that if you can run Crysis well, then you must have a powerful machine, which while partially true it's also compensating greatly for the failings of the developer as well. That aside though, the DX10 set and the forefront of the game title was touted as the end-all and be-all of gaming technology, pitched as the measuring stick by which all other games would be measured for quite some time (and it is erroneously used as just that), unfortunately for the gamebase the game can be modified to do in DX9 mode what it does in DX10 mode, but better and on the same hardware... Partially because the developer cut some corners and didn't actually do what they had claimed to, and partially because microsoft lobotomized DX10 at the last minute before release to satiate the cries of large development and publishing houses.
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comptech08
June 22, 2009 at 2:13pm
not much of a gamer, but do game sometimes and the only two titles that come to mind are Assassin's Creed and Crysis. Does Cod 4 or 5 support it?
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nekollx
June 22, 2009 at 2:18pm
Well City of Heroes for one, Champions Online, oh and Lord of the Rings online allsupport dx10
------------------------------
Coming soon to Lulu.com --Tokusatsu Heroes--
Five teenagers, one alien ghost, a robot, and the fate of the world.
![]()
CTskifreak
June 22, 2009 at 2:42pm
A lot of the games that support it just have patches that will work with it, but really don't add much. John Carmack (creator of Doom) has basically said that DX9 will still be viable for a few years, and DX10 and 11 are somewhat pointless right now.
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comptech08
June 22, 2009 at 2:19pm
I would think most of the games that come out would support it by now.














