Amazon to Sell Ad-supported Kindle for $25 Off

22

Comments

+ Add a Comment
avatar

Shalbatana

Yeah I agree. 100 is the perfect price and I would buy one with the ads for that. Still operating on a severely limited budget (thanks recession), that little bit extra is the cut off.

However, what if one could one eventually pay the difference to have the ads removed later?

Also, though, if this option is still around during the holiday sales, you're going to see these things for under $100 tax included! That would be a great deal.

avatar

Moggraider

With ads, there was no reason not to hit the $100 price point. Opportunity deferred, til Amazon learns its lesson. I have a Kindle and it's great; tons of people would convert at the right price. The ads don't seem intrusive if it's just the home screen and the screensavers -- that's fine. But the discount should be bigger.

avatar

jaguar34

I bought my kindle 2 back when it was $400 so $25 bucks off is reasonable, ad supported or not. This will get more units in more hands and sell more eBooks for Amazon, which will eventually drive the price down of the units even further. 

avatar

Da Man

If only $25 yes, for only $25 off = no!

avatar

CrashTECH

I see absolutely no reason to have an ad supported Kindle that is only $25 less than the retail. I would pay another $25 to NOT have ads. The discount would need to approach 35% or more.

avatar

Stockislander

Why should you pay for media that includes ads? If I'm paying for media, I don't want to see or hear ads. That goes double if I'm paying for media and a DRM encrusted device to consume it. What would work for me is a free device, free media, and targeted ads presented in a way that didn't interupt the media's flow that would expose me to products and services I might actually be interested in. I believe I would actually be happy to support a structure like this.

avatar

MrBlueCheese

Same reason Intel is having some of their products "unlocked" by paying a fee, they are in it for the money!!!

Look, they don't know whether or not this will be a success.

Look at the first Apple Laptop. It weighed close to 16 pounds. It was a total flop.

Companies are willing to take risks, because no risk equals no reward. They are hoping the next idea will be a huge success and just rake in the money.

 

Sure, i do believe most people who reply to Maximum PC will pay 25 bucks more for a ad free Kindle. Yet, the typical consumer isn't always a Maximum PC consumer. Who knows what's going to happen.

Maybe Amazon will strike it right. Maybe it will be a total flop. Who knows?

I think time will be the great equalizer in this debate.

avatar

Stockislander

Of course they are in it for the money... money = food for a business. I have no problem with that. Here's what I want as a consumer. If I pay for a device and media on it, I want a pure, unobstructed involvement with the media I am engaged with, on any device I have available, anytime. If I accept a device that is locked down and media that is subsidized by ads, I don't want to pay any money for the experience, but will submit to ads and DRM. If the business has any sense at all, however, it will provide a seamless flow of the media when I view it, and seriously targeted ads around it that will make me pull out the ol' credit card. Look, viewing or listening to or reading a story works much better un-interupted... inserting intelligent ads before or after yields better results than shotgunning every 10 minutes. Bottom line: I prefer paying for a pure experience, but I would much more likely accept an ad -supported experience if it didn't cost me anything, yet did not dilute my enjoyment of the media and piqued my interest in products I have some kind of interest in.

avatar

israel09

yes I agree, I would buy for 25 dollars, but 25 off. heck i'd buy two!

avatar

r6srider

I wonder how many people will buy one not paying attention to why it's cheaper, then be pissed off that they could have had one "ad free" for 25 bucks more. I agree with everyone else, 25 dollars off is a slap in the face.

avatar

Jason Hopkins

For only $25 off... Sorry, thats not worth it to me.

avatar

someuid

$25 off?  That's it?  Compared to the cost of ads these days?  And the fact that they make money off the ebooks, not the devices?

Try free, with 20 books of my choice.  Anything is else is just a slap in the face.

avatar

MrBlueCheese

"Try free, with 20 books of my choice.  Anything is else is just a slap in the face."

Uhh, companies don't give out free stuff (unless its has string's attached).

Ok, you want a free device? Have it, but we'll charge you 40 bucks a month for a 2 year contract. Want to opt-out, it will cost you 300 bucks.

Wanna have 20 books of your choice? Ok, but you can only choose from our 45 book selection.

 

You're probably wondering why i'm saying this, but in comparison, my situation is a much more likelier to happen then yours.

 

I'm sick of people saying "<insert amount of money off the regular price here> is a rip off. Instead, we should get the device for free (or nearly free)>"

What do these people think they are? That companies are just willing to give their greatest products away for free. Some people just won't be happy with ANYTHING.

avatar

Keith E. Whisman

$25 bucks off to have to look at ever increasing in size and intensity ads? No fracking way. Maybe if it brought the kindle down in price to say a total out the door price of $25 bucks and I would consider it because if it's ad supported why should I pay nearly full price? Most ad supported services are damn near free so why should the kindle be any different?

avatar

MrBlueCheese

Again, aren't you being unreasonable?

"Most ad supported services are damn near free"

Uhh, do you have proof of that?

Also, not sure what you mean by that.

Lastly, no other e-reader (that i know of) supports ads.

avatar

Jeffrey Jones

Just wait a bit. Soon Kindles will be $99 anyway (without ads).

 

avatar

Keith E. Whisman

I'm willing to bet that eventually Amazon will start puting targeted ads on full priced kindles as a service enhancement. I'm surprised they don't just put ads on all the devices with a turn off switch buried somewhere deep in the settings. 

avatar

jgrimoldy

Saving only $25 is not enough to be stuck with an ad-supported device for its lifetime.  If they want to start taking $50-$100, then we're on to something.  Otherwise, it's worth the extra $25 to *not* have the ads, however non-descript and innocuous they say that they will be...

avatar

MrBlueCheese

Considering that the device (non-ad one) is $139 bucks, even 50 bucks is pushing it. Right there is 40% of a great ereader. Companies won't go for that much of a markdown.

I think $25 bucks is around the right price. How many people will buy it will be a mystery.

avatar

chronium

I would accept an ad supported kindle for $25 not for 25 dollars off.

avatar

MrBlueCheese

Don't you think your being unreasonable?

avatar

debvlad

How do businesses calculate future Return on Investment? It all goes to time value of current investment.  It basically pays the consumer $25 for the LIFETIME right to profit from advertisements.  Let's assume a pageview is worth $.01 and you see ads 2 times per day. Let's also assume "lifetime" is limited to 10 years (can you imagine using 10 year old technology today?) Amazon "breaks even" on the ad prices in about 3.5 years and has about 30% ROI IF you don't factor in opportunity cost of investing $25 at even 5% interest instead.  ROI would be close to 20% then.

So from a purely mathematical and business standpoint the offer is very reasonable.  However, consumer sentiment is a lot different.  Since some are paid $3 to $10 for completing a 20-30 minute survey about a certain product, an argument can be made that a year's worth of "ad watching" can be equated to at least $50/year. This is provided ads are relevant and unobtrusive to the main reading experience. So, I personally would NOT settle for just $25 off.  I think "half off" would be a much more reasonable offer

Log in to MaximumPC directly or log in using Facebook

Forgot your username or password?
Click here for help.

Login with Facebook
Log in using Facebook to share comments and articles easily with your Facebook feed.