Amazon Introduces No-Fuss "Kindle for the Web" Beta
Amazon figured out a way to make its Kindle software compatible with just about any Internet-ready platform: Shuttle the software to the Web.
That's part of the idea behind Amazon's "Kindle for the Web" project, which was released in beta form this morning. It's incredibly easy to use, just click the "Read first chapter FREE" button on selected eBooks and you'll receive a sample directly in your browser without having to download or install anything.
Bloggers and website owners can also embed samples of Kindle books on their sites and earn referral fees whenever someone clicks through and completes a purchase.
"With Kindle for the Web, it's easier than ever for customers to sample Kindle books - there's no downloading or installation required," said Dorothy Nicholls, Director, Amazon Kindle. "Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site."
See more here.

Comments
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gertsch3
September 28, 2010 at 8:39pm
Wasn't one of the key risks of having the books on the computer the background lighting? People are not suppose to stare at a screen for so long. I thought that was one of the many key featurse of the kindle. I love the integration of the kindle to the computer but personally I stare at a computer screen to often already. By adding more reading I feel like it could be hazardous.
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brotherj
September 28, 2010 at 11:42am
Way to go Amazon.
Glad they're not taking the tablet craze lying down. They are determined to make standalone book readers (with a little bit extra) relevant. Can't wait for my Kindle 3.
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