Much has been made recently over HTML 5, the next major revision of the web's core language and what some refer to as the second coming of the web. But will HTML 5 be the the death knell for rich Internet application (RIA) technologies like Adobe's Flash? Not happening, says Adobe.

"I think the challenge for HTML 5 will continue to be how do you get a consistent display of HTML 5 across browsers. And when you think about when the rollout plans that are currently being talked about, they feel like it might be a decade before HTML 5 sees standardization across the number of browsers that are going to be out there," Adobe CEO Shantanu Narayen said during a quarterly financial call.

Not only does Adobe feel HTML 5 is a decade away from having any kind of real impact, but Adobe says HTML 5 will benefit Flash, just as "Silverlight's launch helped to boost the popularity of Flash." According to Adobe, the recent publicity surrounding HTML 5 brings RIA technologies to the forefront of everyone's mind, putting Adobe's Flash in a position to "deliver on those heightened expectations."

Read more of what Adobe has to say here.