DRAM maker A-Data has decided to begin using a new anti-counterfeiting system they are calling “DNA Authentication”.  According to the company, the fraudulent selling of fake RAM is a “serious and growing problem" in the tech world.

It seems A-Data has had a lot of troubles with the selling of fake DRAM chips with A-Data logos. According to the company, “…we adopted the DNA authentication technology to protect our intellectual property and our consumers’ interests."

So what does this mean? When you cut through the marketing speak, it’s basically just a new type of ID label on RAM sticks. To verify the authenticity of the chips, consumers can use a black light to reveal the unique code on the sticker. Like many of these ID systems, the label is designed to tear itself to shreds if removed. Will it do much to stop fraud, or will the fraudsters just fake these labels too?