Ad Enabled Kindle Ships Ahead of Schedule
Amazon earlier this month announced a new addition to the Kindle family, "Kindle with Special Offers," and said the device would ship on May 3, 2011 for $114, a $25 savings over the regular third-generation Kindle. Well, it looks as though Amazon and its affiliates are eager to get the ball rolling, because we just got word that the ad-enabled Kindle is in-stock and ready to ship immediately, about a week ahead of schedule.
Kindle with Special Offers is the same eBook reader as the $139 version, only this one comes with sponsored screensavers, ads, and special savings in exchange for a lower price tag. Amazon is gambling that electronic book worms will be willing to save a few bucks up front in exchange for ads, and to sweeten the pot, users can expect exclusive deals like $10 for a $20 Amazon.com gift card, 50 percent off a Roku streaming player, and other special offers to rolled out in the following weeks.
Amazon's accelerated launch might also have been prompted by the recent Android 2.2 (Froyo) update for Barnes & Noble's Nook Color device, which added built-in email, enhanced Web browsing, and a dedicated app store.
Kindle with Special Offers Homepage
Image Credit: Amazon