Acer Takes the Top Spot for Most Valuable Taiwan Brand in 2009
Acer Takes the Top Spot for Most Valuable Taiwan Brand in 2009
Posted 10/19/2009 at 11:49am
| by Paul Lilly
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True to the company's prediction, Acer can finally chant, "We're number one!," so long as they're chanting it in Taiwan. That's because the PC maker's brand value has been appraised at $1.241 billion, the highest value of any Taiwan-based global brand in 2009, according to the government-sponsored Taiwan External Trade Development Council.
This is the first time Acer has ever taken the top spot, after coming in third in 2008 and 2007 with brand values of $1.265 billion and $1.069 billion, respectively.
Acer leapfrogged both Asus (formerly No. 2, now No. 3) and Trend Micro (formerly No. 1, now No. 2) to grab the top spot, but not by much. Trend Micro is close behind with a brand-value appraised at $1.235 billion, and $1.226 billion for Asus.
D-Link also had a good year, moving from the 13th spot up to No. 7 and now valued at $190 million.
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nmanguy
October 19, 2009 at 12:49pm
Want Want? Master Kong? Those guys do know there are over 600,000 words in the English language. Can't they choose a name that makes sense? High Tech Computer sounds a lot more legit to a common-person than does "Want Want Group"
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