Acer Steps Back from E-Book Market
PrintAs Kenny Rogers once sang in The Gambler, "You got to know when to hold 'em, know when to fold 'em, know when to walk away and know when to run." It looks like Acer has taken those lyrics to heart and rather than gamble on the e-book market, the second largest PC maker said on Monday it plans to walk away and watch from a distance.
The reason, says Acer chairman Wang Jeng-tang, is because the e-reader market is not yet all that big and there doesn't exist a proven business model. So even though Acer has the hardware ready, the company prefers to sit on the sidelines and see if the public embraces e-readers enough to make it a profitable business.
In the meantime, Acer is expected to increase its focus on the notebook market, including a sub-2cm thick CULV-based model, as well as another unit built around Intel's new Core processors.
Image Credit: Acer
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