3D Movies Account for Third of Box Office Revenue
3D Movies Account for Third of Box Office Revenue
Posted 04/09/2010 at 6:00am
| by Paul Lilly
9
Comments
Print
There have been a ton of 3D movies released to theaters in recent times, and it's pretty easy to see why. Consumers are buying into it, plain and simple. According to a study released by The International 3D Society (I3DS), 3D flicks generated 33 percent of total domestic box office revenue since the release of Avatar on December 18.
Naturally Avatar claimed the lion's share of 3D revenue, but it's not the only movie cashing in providing viewers about 2 hours of three dimensional fun. Clash of the Titans, How to Train Your Dragon, and Alice in Wonderland have all contributed to the surprising revenue numbers, and when combined with Avatar, these four flicks alone have generated $1.2 billion in US ticket sales.
"This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33 percent of the total dollars so far this year," said I3DS President Jim Chabin.
What's more, 3D movies have been No. 1 at the box office 10 out of 14 weeks so far in 2010, or over 70 percent of the time.
More like this
mrvander
April 10, 2010 at 7:09am
No Shit. Maybe it has something to do that a 3D movie's ticket price is 3x that of a regular old movie.
Sorry, Hollywood. In this age, I can recreate the theater experience in my very own home without someone kicking my seat or talking non-stop. I can even recreate the 3D experience if I was so inclined, but I don't want to don accessories just to watch a movie. It's a fad - has been for decades (despite the 3D effect being much more impressive, it's still a fad.)
og_greek
April 09, 2010 at 5:36pm
Don't forget that only Avatar was truly intended to be 3D. The other movies were already made and then converted to 3D post production after the success of Avatar.
So to those who say the 3D quality wasn't great (AIW), remember to differentiate if the movie was originally intended to be 3D or not.
pepper_roni
April 09, 2010 at 3:27pm
░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░
░█▀▀ ░█▀█ ░█ ░█▀▀ ░░█▀▀ ░█▀█░█ ░█░░░░░
░█▀▀ ░█▀▀ ░█ ░█ ░░░░█▀▀ ░█▀█░█ ░█ ░░░░░
░▀▀▀ ░▀ ░░░▀ ░▀▀▀ ░░▀░░ ░▀░▀░▀ ░▀▀▀░░░ ░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░░
Rocketpop
April 09, 2010 at 1:03pm
I think it's a fad that'll die out soon. I tried Avatar in 3D, and it was okay, but I don't think I'll ever see another 3D movie again. People are just experimenting with seeing a film in 3D, but I think it's going to fade in popularity, especially with the prices rising.
Jewell Gonzalez
April 09, 2010 at 10:52am
I dont know why, but I really can't stand 3D Movies...it's been around for a long time now, what's with the recent 3D hype?
J. Gonzalez
USAF (SRA)
"ABOVE ALL"
quickone
April 10, 2010 at 4:34am
I am not a huge fan either. It is alright, but I prefer 2D movies
~~The difference between insanity and genius is merely succes~~
immersive
April 09, 2010 at 9:06am
Avatar was well worth the price bump to see in 3D although I am sorry to say Alice was not. I defanitly could have dealt with seeing Alice in a normal theater. I will probably try another 3D movie sometime soon and if I am not impressed with it as much as Avatar it will be a while before I put down the extra cash to watch a 3D movie.
Connect with MaximumPC
Featured Content
We introduce Intel's latest class of tablet killers and review 4 of the first Ultra...
Where have all the memorable videogame enemies gone?
This month's issue
Feature
11 Hardware Hacks
Feature
Overclock Your CPU
How-To
Supercharge Your Smartphone
Build It
A Powerful $830 Rig
Most Commented Articles
Latest Max PC Tweets
- maximumpc: Google Tries to Bribe Web Users with Gift Certificates to Track Surfing Behavior http://t.co/rbf2UdDs55 min 26 sec ago
- maximumpc: Multi-Monitor Usage On The Rise http://t.co/eWfJfCEG17 hours 34 min ago
- maximumpc: Windows 8 Consumer Preview Coming On February 29 http://t.co/3Nd04FdR23 hours 22 min ago
